IWCO Direct

Impactful. Disciplined. Measurable. Savvy direct marketers turn to #directmail and IWCO Direct to Power your Marketing™.

[IWCO Direct @SpeakingDIRECT]

IWCO Direct postal expert, Kurt Ruppel, share a few thoughts on how marketers can best take advantage of direct mail to drive better results while leveraging their postage spend.
https://t.co/uWHt3ynypr

[IWCO Direct @SpeakingDIRECT]

The USPS Household Diary Study shows advertising mail works extremely well. Learn who receives the most mail, and why, as we analyze the findings.
https://t.co/0uQYvuSQo7

[IWCO Direct @SpeakingDIRECT]

Hyper-personalization can turbo-charge your response rates by delivering extremely relevant messaging to each individual. Here are four simple steps to implement this level of customization in your direct marketing efforts.
https://t.co/dlNVHa61SY

[IWCO Direct @SpeakingDIRECT]

Between an increase in illness-related absences and a tight labor market, Mail-Gard reminds us your business recovery plan should never take a holiday.
https://t.co/3TMq0vH3RZ

[IWCO Direct @SpeakingDIRECT]

Missy Smutny shares how IWCO Direct is supporting its communities this holiday season and offers tips for those who need to reduce stress or loneliness.
https://t.co/7eT7aUjNWM

[IWCO Direct @SpeakingDIRECT]

If you’re looking to increase response rates in 2023 than Siri Prax of IWCO Direct recommends using data to know your audience and understand what resonates, and add direct mail to the mix.
https://t.co/ZF7CiwoGc8

[IWCO Direct @SpeakingDIRECT]

Here’s how you can help IWCO Direct and the USPS deliver joy for thousands of kids during the holidays through Operation Santa.
https://t.co/i9xV0isCsv

[IWCO Direct @SpeakingDIRECT]

IWCO Direct CEO, Gary Masse, wishes our clients, supply chain partners, and our staff a safe, happy, and healthy Thanksgiving!
https://t.co/OR95ZeyjHh

[IWCO Direct @SpeakingDIRECT]

Here are the holiday shopping trends retailers need to know, and advice from the experts at IWCO Direct on putting them to work in your marketing campaigns.
https://t.co/jpiu0kVZAe

[IWCO Direct @SpeakingDIRECT]

Missy Smutny shares the history and importance of Veterans Day, and explains why we need to honor Veterans throughout the year:
https://t.co/TVHexCwAje

[IWCO Direct @SpeakingDIRECT]

October was Cybersecurity Awareness Month, but John Murray reminds us that employees must be trained and practice safe security habits every day.
https://t.co/5OCoQmq9G9

[IWCO Direct @SpeakingDIRECT]

We’re increasing our efforts to provide a workplace where employees can thrive at IWCO Direct. Here are some highlights of ways we’re bringing employees together.
https://t.co/bFyyJVgq8L

[IWCO Direct @SpeakingDIRECT]

Postage rates are expected to increase in January. Kurt Ruppel explores the new rates and details how USPS Promotions can help offset some of the costs (while making your offer more engaging and effective).
https://t.co/FEVsdhYxjL

[IWCO Direct @SpeakingDIRECT]

The goal of the envelope teaser is to get you to open your mail without revealing too much about what’s inside. Marcus Johnson provides seven “lucky” rules to live by when you’re considering what to put on your outer envelope.
https://t.co/MjXoCQHloa

[IWCO Direct @SpeakingDIRECT]

IWCO Direct expands its leadership roster by naming a team of veteran leaders to Chief Officer roles.
https://t.co/58XDxSoocV

[IWCO Direct @SpeakingDIRECT]

Did you know baby boomers have an estimated $70 trillion in household wealth? Be sure to read this primer from Ashley Leone on their interests and opportunities to engage them more effectively with your direct marketing.
https://t.co/gPmu364jgt

[IWCO Direct @SpeakingDIRECT]

It’s Hispanic Heritage month. Marketing to Hispanic consumers requires an understanding of the influence they have on U.S. culture, and a data-driven approach to each individual.
https://t.co/EmAwiTbjmV

[IWCO Direct @SpeakingDIRECT]

September is National Disaster Preparedness Month. Is your business ready for the unexpected? If not, Mail-Gard can help.
https://t.co/yz1jsLGYa1

[IWCO Direct @SpeakingDIRECT]

Kurt Ruppel of IWCO Direct shares what he learned at a recent @ANAmarketers conference on how a data-driven marketing strategy that includes direct mail is crucial to increasing response rates.
https://t.co/EQJkbRlRBq

[IWCO Direct @SpeakingDIRECT]

We’re excited to announce James Capstick has joined IWCO Direct as Chief Sales Officer.
https://t.co/4ZrFP4m8T8