Digital Marketing Firm based out of Sarasota, FL. Check out our other social accounts TikTok - theangryceo, IG - specificityinc, Facebook - Specificity Inc.
Most leads go cold in 5 minutes.
We built an AI voice platform that connects website visitors to a real human in under 60 seconds of their visit.
Fully TCPA compliant. Live now.
This is what speed-to-lead actually looks like. $SPTY
https://t.co/gDAl8w4KKk
Homeowners aren't just searching Google anymore—they're asking ChatGPT who to hire. If your competitors show up and you don't, you've already lost the lead.
Learn how to increase your AI visibility: https://t.co/jI8HHmolrk
#AISEO#LocalSEO#HomeServices
Adtech industry went from $250B to $750B.
The number of ads you see every day barely changed.
Where did the money go? Bot traffic. Big Tech knows exactly what they're doing.
We built Specificity to give your budget back to real people with real intent.
https://t.co/EJwHmSKKNk
The future of marketing isn't more data.
It's better data.
Verified audiences. Real human intent. More conversions.
That's how modern brands drive meaningful engagement and measurable growth in a changing digital landscape.
Still fighting for leads on Google? Rising costs, crowded auctions, low-quality results.
Homeowners are asking ChatGPT who to hire now. Specificity gets your HVAC, plumbing, electrical, garage door or roofing business in front of them first.
https://t.co/CKSRreZXlw
The contractors who figure out AI search first are going to own their local market. Specificity helps HVAC, plumbing, electrical & roofing businesses get there now.
More trust. Better leads. More jobs won.
Talk to Specificity → https://t.co/CKSRreZXlw
Last year our CEO predicted AI platforms would become ad platforms. Now it’s official.
Most marketers react to AI. We’re preparing what’s next.
The next battle won’t happen on Google and Meta, it’ll happen in AI conversations.
Are you ready?
https://t.co/CKSRreZXlw
56% of ad traffic are bots.
Big Tech knows. They just don't care.
You're throwing away your ad budget every time your ads serve to an audience that isn't real.
We built Specificity to fix that. Only verified humans. Only real intent.
https://t.co/EJwHmSKKNk
Attention is noisy. Intent is actionable.
The difference?
One gets impressions. The other drives revenue.
If your marketing isn’t built around intent signals, you’re leaving growth on the table.
📩 Contact us at [email protected]
🔎 Check us out at https://t.co/NzSgDbMI2s
Happy Birthday, Chris Gruening!
Thank you for being such a driving force behind our client success at Specificity.
We appreciate your leadership and all that you do.
Here’s to another great year ahead!
Most programmatic display campaigns aren’t underperforming…
They’re just targeting the wrong people.
In 2026, it’s about precision, intent, and eliminating wasted spend.
Here’s what’s actually working 👇
https://t.co/EuyqTH7RbO
Your ad data might be fake.
• 50%+ of traffic = bots
• AI fraud mimics real users
• Your “ROI” could be inflated
Stop optimizing for fake signals.
Start demanding human-verified traffic.
Read this 👇
https://t.co/TXNK4MXubn
Most digital ads still target demographics: age, gender, interests.
But demographics don’t equal intent.
Smarter marketing is better marketing.
https://t.co/GblPFYXxME
Happy Birthday, Sabrena! 🎉 Your positive energy and drive make a huge impact on our team.
We’re lucky to have you at Specificity. Wishing you a day full of celebration and a big year ahead! 🎂✨
Bots are eating your ad budget.
More web traffic now comes from bots than humans - and a huge portion is bad bots. That means wasted spend, fake impressions, and misleading performance data.
Advertising should reach people, not bots.
Save your Ad $$: https://t.co/GblPFYXxME
Connected TV isn’t just for awareness anymore.
It’s one of the most underutilized performance channels in modern demand gen—combining TV’s impact with digital precision.
If you’re over-indexed on bottom funnel, you’re missing the bigger opportunity.
👉 https://t.co/0uW4rnmlj3
🍀 Marketing shouldn’t rely on luck.
At Specificity, our audience targeting isn’t magic 🌈
It’s real intent signals from verified human activity.
This St. Patrick’s Day, trade lucky guesses for real buyer behavior.
Learn More: https://t.co/z4PWnxn2ZP
This Friday the 13th, the marketing nightmare returns. 👻
The real monster isn’t behind a mask - it’s bot traffic draining ad budgets while platforms collect the money.
Fake clicks. Fake impressions. Real spend.
Stop bots before ad spend.
Learn more: https://t.co/z4PWnxn2ZP
Join us in wishing a very happy birthday to our Founder & CEO, Jason Wood! 🎂
Your vision for bringing transparency and real human audiences back to digital advertising continues to drive everything we do at Specificity.
Excited for the year ahead. 🎉