Probably the way executives see it is they want the audience to identify with the protag instead of aspire to be the protag.
Personally I want to see heroes one can aspire to be like.
Someday I'd like to do a deep dive to pinpoint exactly when children's media stopped depicting its protagonists as brave and heroic by default and started favoring stories about sensitive maladjusted losers
One of the biggest mistakes in all of anime history was not having WIT Studio continue to animate Attack on Titan after season 3
Scenes like this were truly unmatched