SpellBrand Inc.

“The World Needs Awakened Brands” – Our Mission Is To Help Build Them Through Brand Strategy And Messaging Framework!

[SpellBrand Inc. @spellbrand]

“Mash and his team did an awesome job on my branding!!! They presented designs that were so hard to choose from. In the end, I chose my favorite and they worked diligently on some tweaks I requested. I am so very pleased and highly recommend Spellbrand for your branding needs.”

Geoffrey Grinnell
Legendary Services

[SpellBrand Inc. @spellbrand]

Case Study: Kinnison Choral Co. – Rebranding the Voice of Excellence

When Kinnison Choral Co. approached us at Spellbrand, they were looking for more than just a visual upgrade. They wanted a cohesive brand identity that reflected their legacy of musical excellence while resonating with a modern audience. Our mission? To craft a brand that harmonizes creativity, abstraction, and connection.

The Challenge

Kinnison Choral Co. had a rich history in choral music, but their existing branding no longer captured the spirit of their artistry.

They needed an identity that could:

1.Tell their story: Reflecting their passion for choral music and its deep cultural roots.
2.Engage their audience: Bridging the gap between tradition and innovation.
3.Stand out in the market: Positioning Kinnison Choral Co. as leaders in their field.

The Solution

We began by diving deep into their brand DNA. Through research and strategy sessions, we uncovered the essence of their story and translated it into a brand that would inspire and connect.

1.Visual Identity: We designed a logo that is abstract yet elegant, symbolizing harmony, unity, and musical excellence.
2.Brand Story: Developed a cohesive narrative that ties their legacy to their future vision.
3.Typography and Colors: Selected fonts and palettes that evoke sophistication and warmth, balancing modernity with tradition.
4.Comprehensive Strategy: Ensured every touchpoint, from their website to marketing materials, felt connected and purposeful.

The Result

The rebrand has exceeded expectations. Here’s what Charlie Kinnison had to say:

“Mash and his team at Spellbrand Inc. have exceeded our company’s expectations for our rebranding project. They are true craftsmen at what they do – spending time to research the smallest of details of our brand so that the brand story is creative and abstract but also cohesive and connected. We are beyond confident with our new brand and cannot thank Mash and his team enough. Bravo! Highly recommended!”

Impact
•Enhanced Brand Perception: A fresh, professional look that elevates their position in the market.
•Stronger Audience Engagement: A brand story that deeply resonates with their audience.
•Unified Brand Experience: Cohesive visuals and messaging that reflect their mission and values.

At Spellbrand, we believe that branding isn’t just about visuals—it’s about crafting a story that inspires action. With Kinnison Choral Co., we’ve done exactly that, creating a brand that’s ready to take the stage and lead the industry.

Want to see the full transformation? Check out the Kinnison Choral Co. portfolio: https://t.co/iRSo1bWuak

[SpellBrand Inc. @spellbrand]

@PicturesFoIder I have an idea but it would be too controversial!!

[Jan Koch @iamjankoch]

Challenge The Funder - Having @spellbrand participate on the panel we're hosting on June 28 is super exciting!

During this event, YOU get to take the reins and question a panel of seasoned investors.

Ever wondered what exactly they're looking for in th…https://t.co/xt45gvhLUM

[SpellBrand Inc. @spellbrand]

Power of Abstract Logos (With Examples)

In this article, we look at the abstract style of logo design and why it is used in branding. We are going to look at the different styles of abstract logos by analyzing a few logos that we created for our clients.

https://t.co/xI8CHfP3is

[SpellBrand Inc. @spellbrand]

@ScottNations 😂😂

[SpellBrand Inc. @spellbrand]

The Twisted Table is a premier, high-energy, modern upscale pub and grill whose goal is to remain a step ahead of the competition through an exemplary service provision. We created a stunning brand identity for this client. https://t.co/3bzPlvCRIs

[SpellBrand Inc. @spellbrand]

Brand Equity is an additional value that a brand name adds to a product offering. In other words, it’s those sales that are driven by brand recognition and reputation alone, independent of marketing… https://t.co/akAxXgCwty

[SpellBrand Inc. @spellbrand]

We created a stunning and cute tiger mascot logo for the Ventura Elementary School in Kissimmee, Florida. Review the full case study. https://t.co/iJFDLjSJeg

[SpellBrand Inc. @spellbrand]

In this article, we’ll reveal how the call to action relates to the sales funnel, and we’ll tell you how to write them for every stage. You’ll learn how to write optimized CTAs that spur your readers… https://t.co/rFJannnUtv

[SpellBrand Inc. @spellbrand]

Aid organization logo design - Promise Hill Project is an organization that offers aid to single mothers and children in developing countries. Through Promise Hill, the client provides food, water,… https://t.co/KCJY0Oc3zp

[SpellBrand Inc. @spellbrand]

In this post, you learned which assets to use in the first five phases, and you gained a stronger understanding of how successful businesses build their own funnels. You also learned a bit about copy… https://t.co/mxrelIbs49

[SpellBrand Inc. @spellbrand]

Nueland Apparel was born out of the passion for clothing of an entrepreneur who believes he has a unique perspective of the world, and that his clothing line will reflect that. Nueland Apparel is… https://t.co/pApSjCR2IJ

[SpellBrand Inc. @spellbrand]

In this series, you’ll learn all about sales funnels and how to use them to their fullest potential. In this first post, we’ll describe the process in broad terms, so you can gain general familiarity. https://t.co/RIsTf0YJSB

[SpellBrand Inc. @spellbrand]

The Atomic Guns is an alternative rock music band based in Ukraine. Their music can be compared to Muse, Radiohead and Imagine Dragons. The band’s high-tech modern rock music is mostly inspired by… https://t.co/dYk8wAiMUf

[SpellBrand Inc. @spellbrand]

The Sage Brand Archetype is a thinker. A philosopher. Their top priority is cognition and critical thinking. They seek to understand the world around them and doing so is their grandest adventure. To… https://t.co/Ol3uxu7zI5

[SpellBrand Inc. @spellbrand]

The Show Group Real Estate Advisors focuses on the sale of residential real estate in metro Atlanta, GA. They help home sellers, buyers and investors purchase and sale homes. We created a whole brand… https://t.co/gXHP685JCm

[SpellBrand Inc. @spellbrand]

The Ruler Brand Archetype is a leader. Their priority is to bring order. The ruler is quite , but they may come across as a perfectionist. This isn’t a bad thing if they can consistently project an… https://t.co/y2n9aPNfEn