🟢 As an Xbox console main, I have to accept I’m just not Microsoft’s priority anymore and as a customer I’ve never felt less valued
I’m part of an ever-shrinking group of fans that are being ignored for bigger, diluted but more profitable market segments
Xbox really kicked off this generation with a clear vision, 2 killer consoles and an aggressive acquisition strategy, that’s what we all bought into
It didn’t work, simply due to lack of killer exclusive games from launch, a basic fundamental fact that Xbox still fails to recognise
Fast forward to 4 years later and they seem to be in a completely different place than console launch back in 2020. Other platforms are now a priority and Xbox seem to be struggling with their entire strategy, they want to push Game Pass but conflictingly ignore the console completely (which is the main driver of Game Pass)
As a huge Xbox follower I could not tell what being an Xbox fan means for Microsoft as it changes every few months
Xbox has always struggled with its own identity since the start but the ballsy, confident Xbox I used to love is now completely gone, replaced by this new “Jack of all trades, master of none” Xbox
They are ignoring their core fans, assuming they will stick around while focusing on pursuing customers from everywhere else
From a business perspective I get it, but from a customer perspective why wouldn’t I go elsewhere and get ALL the games and feel more valued? The only reason now is Game Pass and I’m not sure that’s a good enough answer anymore
If Xbox are “redefining what it means to be an Xbox customer “ then so can I
Time for a change