Spinach

Spinach is about growth and goodness. We’re a fully integrated agency that helps clients grow stronger, to grow with purpose and to grow with pride.

[Spinach @SpinachAus]

In a tough retail climate, the brands that win will be the ones that stand out where it counts.

Spinach Managing Director, Nicole Miranda, explores how embedding brand into your CX strategy by empowering frontline workers can drive real results.

https://t.co/dqJ5JZkRSj

[Spinach @SpinachAus]

Spinach Managing Director, Nicole Miranda asks: Is ultra-fast delivery what today’s consumers want - or is a smarter, more strategic approach the key to winning the retail delivery race?
#delivery #retail #samedaydelivery #instore

https://t.co/x7N39ETiRh

[Spinach @SpinachAus]

Our MD Nicole Miranda explores the pros and cons of jumping on the retail media train.
#retail #media #Bunnings

https://t.co/Cx2AGzK6TS

[Spinach @SpinachAus]

Spinach MD Nicole Miranda shares her thoughts on the retail landscape in the Australian Retail Outlook Report. In the next 12 months, she says, “Demonstrating the critical role marketing plays in driving business growth will continue to be a priority.”

https://t.co/kSSeTHiDqK

[Spinach @SpinachAus]

Spinach Client Services Director Nicole Miranda, considers what the future might hold for Australian department stores, and whether lessons from the past can prevent them from becoming irrelevant to shoppers.

#retail #departmentstores #onlineshopping
https://t.co/5J3trSxTsJ

[Spinach @SpinachAus]

If AI has taught us anything, no one knows what the next 12 months will bring, so Ben Willee, Spinach Media Director and General Manager, looks back at previous predictions he believes will hold true in 2025.

#perspective #AI #digitalmarketing
https://t.co/tBDxWxZxjC

[Spinach @SpinachAus]

Consumer habits are changing, and inflation is unstable, so how can retailers revive sales in the holiday sales period? Nicole Miranda, Spinach Director of Client Services, investigates a few strategies.

#inflation #holidayseason #retail #strategies
https://t.co/avfBQeJFZF

[Spinach @SpinachAus]

If you’re buying into a ‘Meta full-funnel strategy’ you’re either poorly informed or drinking the Kool-Aid. Ben Willee, Spinach Media Director and General Manager will tell you why.

#strategy #meta #traditionalmedia
https://t.co/QypoWrInWT

[Spinach @SpinachAus]

https://t.co/AnPUQXPLs3
Everyday low prices, or some days lower prices? Our Client Services Director and retail expert Nicole Miranda puts forward a case for the everyday during tough times.

#everydaylowprices #retail #recession
https://t.co/FoEBmfW3p8

[Spinach @SpinachAus]

Does a digital billboard have the same impact as a video ad? Find out in this thought-provoking article by Ben Willee, Spinach Media Director and General Manager.

#radio #TV #billboards
https://t.co/sVy5utzhjJ

[Spinach @SpinachAus]

Dull advertising doesn’t just bore your audience, it costs money. Our ECD Dom Megna uncovers a gem of a report and digs into the numbers to make the strongest financial case yet for more interesting ads.

#standingout #memorable #emotion #risk #cost
https://t.co/Cj3c45nWlK

[Spinach @SpinachAus]

Nine paid $305 million for the Olympics. Was it worth it? Find out as Ben Willee, General Manager and Media Director at Spinach talks to Sean Aylmer on the Fear & Greed Podcast about the Olympics broadcasts and the overall state of the ad market.

https://t.co/UtoZjm3xyn

[Spinach @SpinachAus]

Low brand awareness? Little true differentiation? There is a fix. Nicole Miranda, Spinach Director of Client Services, asserts that creative distinctiveness is the way brands can stand out.

#difference #competitive #creativity
https://t.co/7bwmkLPrDL

[Spinach @SpinachAus]

We’re excited to be rebranding Coles Express to Reddy Express. Check out the new work.

#rebrand #coffee #lunch #convenience #quality #value
https://t.co/QAAa8IhIll

[Spinach @SpinachAus]

Ben Willee, GM and media director of fully integrated agency Spinach, has a unique insight into why the upcoming privacy changes call for closer collaboration between media and creative.

#privacy #cookies #media #creative #collaboration
https://t.co/ELwa9Q2AwZ

[Spinach @SpinachAus]

Whether we’re experiencing an advertising recession or not, Ben Willee, Spinach GM and Media Director, reveals what advertisers should do when things get tough.

#recession #data #transparency #flexible #growth
https://t.co/Z1zbWLV0Sy

[Spinach @SpinachAus]

Is staff autonomy just as effective as a rewards program in keeping your best customers? Our latest piece on Inside Retail would suggest so. Read more from our ECD Dom Megna.

#Loyalty #Rewards #Startup
https://t.co/2l3UC1HLtI

[Spinach @SpinachAus]

Coles is targeting both budget-conscious and more affluent customers looking for value, Craig Flanders, CEO of Spinach believes it makes perfect sense.

#Coles #costofliving #budgetconscious #value
https://t.co/CSeoDbbkmL

[Spinach @SpinachAus]

With moves to curb fast fashion, and retailers pivoting towards circular models, Nicole Miranda, Spinach Director of Client Services, believes the future of fashion is looking decidedly sustainable.

#fastfashion #opshop #sustainablefashion

https://t.co/3uvKjkxi4n

[Spinach @SpinachAus]

Spinach has joined forces with Teer to optimise communications and planning with media partners. Ben Willee, Spinach Media Director, calls it a game changer.

#TEER #Media #Workflow

https://t.co/Gyl3ve2Vxw