CA | Partner at Devansh Sharma & Co | Sharing is Caring | Motivation | Learning| Gratitude for Elders and Senior Citizens| |True Brahmin Genes | Indian Villager
Nowadays at every icai result date some CAs are in tension due to high pass percentage
Why they raising question the success of students?
They forget that once upon a time every ca was student
@abhishekrajaram sir I want your view on this.
Cancel your plans tonight.
Instead:
• Go on Google Trends
• Find a problem people are struggling with
• Turn that problem into a digital asset
I shared this with a single mom. She made $4k in a single month.
Here are the 8 steps to get you started:
If a small law firm in India came to me tomorrow with zero leads from the internet, here's exactly what I'd do in the first 90 days.
One thing first. Bar Council of India rules ban advocates from advertising or asking for work.
So no "best divorce lawyer in Delhi" ads. No paid reviews. No "why we beat that firm" pages.
But the rules do let you have a website. It can show your name, contact details, enrolment number, qualifications and practice areas.
And nothing stops you from explaining the law in plain words.
That's the plan. You don't sell. You answer the questions people type into Google and ChatGPT before they hire a lawyer. And your website drives people into a funnel and build trust.
DAYS 1–7: Fix the basics and find the questions
First, the Google Business Profile. Right name, office address, phone, hours, practice areas.
People search "lawyer near me" and "cheque bounce lawyer in Pune". Google shows the map results at the top. You want to be in them.
Then fix only what matters on the website:
• One page per practice area. Not one page listing 15 areas.
• Enrolment number, State Bar Council and qualifications on the About page.
• A disclaimer page. Most Indian firm sites have one.
• Phone and WhatsApp that work with one tap on a phone.
• One H1 on every page.
• Delete old blog posts that get no traffic.
I'm not chasing page speed scores. That's not why a firm gets no leads.
Next, find the questions.
Ask the partners to write down the 20 questions clients ask on the first call. These are gold.
Then find 3–5 sites that already rank for your kind of work in your city. Put each one into Ahrefs. Go to "Organic keywords" and set:
• Intent: Non-branded
• Lowest DR in top 5: up to 39
• KD: up to 25
Now you only see questions where weak sites rank at the top. If they can rank, so can you.
You'll get lists like:
• how to file mutual consent divorce in Pune
• cheque bounce notice time limit
• RERA complaint against builder in Maharashtra
• property share for daughters after father's death
DAYS 8–30: Build pages that answer the questions
Take every question. Google it. Look at the top 5 results.
Guides ranking? Write a guide. Firm practice-area pages ranking? Build a practice-area page.
Put the main phrase in the URL, page title, H1 and meta description.
Each practice-area page gets 600–800 words:
• What the matter is, in plain words
• The steps, in order
• The documents the client needs
• Which court or authority hears it
• How long it usually takes
• An FAQ
• Links to the related pages
The advocate checks every line. Wrong law on your own site is worse than no site.
Then add the top practice-area pages to the main menu.
For AI search, I'd type each client question into ChatGPT, Gemini and Perplexity. Then look at the pages they cite.
For legal questions, it's almost always step-by-step guides.
So I'd open each one and note:
• How long it is
• Which questions it answers
• How it's laid out
• What it gets wrong or leaves out
Then write a better version on the firm's site, signed by the advocate.
Then write 5–10 articles under the advocate's name for legal blogs and news sites that publish practising lawyers.
Never pay to be featured. Paying for placement is advertising.
DAYS 31–90: Build trust
Get most links pointing to the homepage. Your bar association, your college alumni page, the articles you wrote. Homepage links lift every page on the site.
Publish one explainer a week. When the Supreme Court or a High Court changes the law in your area, explain what it means for ordinary people. In plain words. The same week.
Record each article as a 2-minute video. Google often shows videos for "how to" legal questions.
Let happy clients leave Google reviews. Never pay for them. Never write fake ones. Never trade a discount for one.
End every page with how to reach you. Phone, WhatsApp, address. No sales pitch.
That's it.
This is slow. Expect the first leads in a few months, not a few weeks.
But once it works, the person searching "what do I do after a cheque bounce notice" at 11 pm finds your page. Reads your name. And calls you in the morning.
If you run a small firm in India and want this set up, DM me. I have colleagues who do this every day.
🚨 GST UPDATE | RCM EXPANDED FROM 1 NOVEMBER 2026!
Reverse Charge Mechanism (RCM) extended to four additional categories of goods supplied by an UNREGISTERED person to a REGISTERED person.
New categories:
1️⃣ Used Cooking Oil – HSN 1518
2️⃣ Plastic Waste & Scrap – HSN 3915
3️⃣ Waste & Scrap of Tyres – HSN 4004
4️⃣ Electrical & Electronic Waste – HSN 8549
📌 What is the impact?
• Registered buyers will be liable to pay GST under RCM.
• This applies even where the unregistered supplier is below the registration threshold.
• Recipients must examine self-invoicing and payment voucher requirements.
• RCM liability must be discharged in cash.
• Eligible ITC can be claimed subject to applicable conditions.
Existing RCM provisions for metal scrap continue separately.
Notification No. 04/2026–Central Tax (Rate) dated 27.10.2026.
Effective: 01.11.2026
#GST #RCM #ScrapBusiness #GSTUpdate
GiveAway Alert
Day-2: Monday Standard Operating Procedures
SOP for generating E-Way Bill and e-Invoice
I know, you have been doing this
but this SOP is not for you, but for your team and the client's accountant.
File is in MS Word, share with client adding your branding
GiveAway Alert
Day-2: Monday Standard Operating Procedures
SOP for generating E-Way Bill and e-Invoice
I know, you have been doing this
but this SOP is not for you, but for your team and the client's accountant.
File is in MS Word, share with client adding your branding
📢 TDS/TCS Return Filing Reminder
📅 Due Date: October 31, 2026
File your Q2 (July–September 2026) statements on time.
For Tax Year 2026–27, note the new form numbers:
• Form 138 – Salary TDS
• Form 140 – Other resident TDS
• Form 144 – Non-resident TDS
• Form 143 – TCS
Prepare using EZTax TDS portal at https://t.co/3vLe7VgMKj
#TDS #TCS #TaxCompliance #EZTax
Dear @IncomeTaxIndia itr filed vide acknowledgement number 950570490220726 sirji kindly ensure processing of this income tax return. Assessee is a senior citizen.
Relief for freelancers with respect to EDF 🎯
RBI : individuals serving clients abroad (tutoring, small software) are NOT required to report under the new EDF rules, any amount.
For exporters: "up to 10 lakh rupees per bill, not annually… a self declaration will suffice"
FAQ soon 👇
🚨 Big development in TDS Return filing from Q2 of FY 2026-27!
TDS returns can now be filed directly ONLINE through the TRACES Portal itself!!654
No need to first file on the Income Tax portal, wait for transfer to TRACES, and then processing.
✅ Very useful for short returns
✅ Faster & simpler process
✅ Working perfectly
Complete process in this 🧵
Step 1: Select the appropriate TDS Form 👇
We should also not expect members to keep electing CCMs who don't understand on ground hardships faced by CAs and support genine demand for due-date extension.
Would respectfully disagree.
"We should not expect ICAI to keep asking for due-date extensions..."
Seriously?
Then what exactly should members expect from @theicai when thousands of members are facing a genuine professional hardship?
Is ICAI only supposed to send us email reminders for membership fees, CPE, forms and compliances?
When the profession is struggling, shouldn't the Institute be one of the first institutions standing with its members?
And this isn't just a question being raised by members on X.
The Hon’ble High Court itself questioned where ICAI was and why it had neither submitted a representation nor approached the Court of Law.
If the Institute cannot take up the collective concerns of its members at a time like this, then when exactly are members supposed to expect ICAI to step in? We don't expect ICAI to ask for an extension every single time.
But when there is a genuine, widespread and demonstrable hardship, members should expect their Institute to at least represent the profession, place the facts before the authorities and, where necessary, take appropriate legal steps.
Members don't need an Institute that only reminds them of their responsibilities. They also need an Institute that stands up for them when they are struggling to discharge those responsibilities.
@theicai