Sponge.io – Marketing & Revenue Ops

Design smarter processes, get more from your tech stack, and move from chaos to predictable revenue -

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

Our woman-owned #marketing agency is hiring a #remote Campaign Ops Specialist who has a year of experience building B2B emails.

Read the job description > https://t.co/cZGI70M64h

#marketonation #marketo #hubspot #marketingops #emailmarketing #sfmc

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

Flummoxed by columns like “Inferred Metropolitan Area”? There are a bunch of default fields that come out-of-the-box with #Marketo. Here are descriptions & docs for each > https://t.co/QryinzUWuO

#mopspros #marketonation #salesforceadmin #marketingops #marketingoperations

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

How did Q1 go? Did campaigns feel chaotic? Flat? Exhausting? Half-assed? If so, this 1-page campaign framework can help build more efficient & compelling campaigns > https://t.co/vhTNhowaGk

#marketing #demandgen #digitalmarketing

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

🤣 #mopspros 🤣

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

#mopspros, we're hiring a #marketonation mgr!

Sponge:
- is a small, women-owned MOPs agency 👯‍♀️
- rejects hustle culture & after-hours work 😍
- contributes *25%* of your salary to 401k 💸
- is fully remote & covers professional house cleaning 🧹

https://t.co/rc8wu45Bvz

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

Mask input? Period cost? #Marketo has a lot of unique jargon. Here are definitions, object types, and document links for common Marketo terms > https://t.co/0AzeOJbWIC

#mopspros #marketonation #marketingoperations #marketingops #emailmarketing

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

If you’re implementing #Marketo, you may have noticed their docs on configuring SPF and DKIM are really… confusing. Here’s a simpler guide for setting up Marketo domains, SPF, and DKIM > https://t.co/fKnkWMaIYj

#marketonation #mopspros #marketingops #marketingoperations

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

If your #Marketo landing pages have unsecured HTTP URLs, you're missing an SSL certificate. 😬 Luckily this is dead simple to fix, and Marketo does the heavy lifting. Here are the steps > https://t.co/hCIPO93TV0

#mopspros #marketonation

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

We're on a mission to demystify #attribution reporting. And you can get meaningful first touch/last touch reports without having to buy and implement a dedicated attribution tool. Here's how > https://t.co/fESmAXZuJs

#mopspro #marketingops #marketingoperations #cmo

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

#Salesforce gives you many ways to build automation: Workflow Rules, Process Builder, Apex, and Flow. Here are the pros/cons of each > https://t.co/BqmZdrtb9s

#sfdc #salesforceadmin #salesops #salesoperations

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

If you've heard "we're waiting on the white paper" in a #demandgen meeting, this one's for you > https://t.co/eJ4xWWstI4

[And spoiler... no one wants to read a white paper! 😬]

#marketing #contentmarketing #digitalmarketing #demandgeneration

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

Remember in September when #Salesforce announced they’re deprecating Workflow Rules and Process Builder? We just revamped our tutorial "How to Re-run Salesforce Lead Assignment Rules", now using Flows > https://t.co/4ZiSihJeRO

#salesops #salesforceadmin #salesoperations

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

Anyone else struggling to have *constructive* debates about #attribution? 🙋‍♀️ Here's a primer that uses real-life scenarios to expose each model's blind spots and biases > https://t.co/S7zd8gy676

#mopspros #demandgen #cmo #marketing #marketingops #marketingoperations

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

If your #marketing campaign is jargony, generic, or lame, it's time to reset. Use this campaign template to tease out:
1️⃣ the specific persona you’re targeting
2️⃣ your unique promise to them
3️⃣ the evidence that makes it believable

> https://t.co/ED8hD3BNbA
#demandgen

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

Offering a free trial? Struggling to track repeat users? Or to flag when multiple users are from a single company? Here's how to track them in #Marketo > https://t.co/tLxy0SaG3H

#abm #marketonation #mopspros #digitalmarketing #saas #demandgen

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

Launching a product this year? Use this template below to tease out the specific persona you’re targeting, your unique promise to them, and the evidence that makes it believable > https://t.co/nwbbr3wLhA

#productmarketing

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

Are you tired of us posting about preference centers yet? 😜 Here is an 8-step tutorial for creating a preference center in #Marketo, from negotiating with Legal to creating fields and programs> https://t.co/qXZxztACvM

#marketingops #mopspros #marketingoperations #marketonation

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

Ever been asked, "Is this account browsing our website?" 🙋If you’ve already got #Marketo, it’s a quick win to track specific Opp, customer, or #ABM Contacts visiting key web pages >
https://t.co/0guHVkLHJ5

#mopspros #marketonation #marketingoperations #marketingops #salesops

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

New years resolution: never underspend your #marketing budget again. This template flags over- & under-spending months into the future.

https://t.co/so62oePjPo

#demandgen #demandgeneration #growthmarketing #cmo

[Sponge.io – Marketing & Revenue Ops @Sponge_IO]

Just wanted to wish you a restful holiday and share our favorite festive recipes. 🍪 Cheers to 2022 at last! ✨🥂✨

https://t.co/PrCstba1wn