Lagos runs on ambition, and so do we πͺπΎ
Weβre excited to be the official sponsor of @SportingLagos for the NPFL 2026/27 season.
More details soon. Letβs go Sporting!
When @SportingLagos got relegated in 2024, David Odunlami [@odunlami_ ] made a mistake he's now open about.
He let how he felt shape the club's communication.
They went quiet. Pulled back on game-day energy. Stopped doing the things that had made attending feel worth it. The reasoning made sense in the moment; they'd just been relegated, what was there to celebrate?
But here's what that thinking gets wrong.
Community isn't a reward for good results. It's not something fans give you when you're winning and take back when you're not. It's something you either keep investing in or you don't. And when you stop, people notice. Then attendance drops, engagement thins, and fans disappear quietly.
The job of communications isn't to reflect the club's mood. It's to hold the community together when the product is struggling. That's exactly when it matters most.
David figured this out a season later. They took a different approach, and by the end of the just-concluded season, fans were buying bus tickets for strangers to make sure the stadium is full.
The World Cup starts today. Before the national teams take over everything, read the full story of how Sporting Lagos rebuilt that community.