Daniel Adeyemi

Growth | Learn from the decisions that built Africa's best companies
👉🏾

[Daniel Adeyemi @DanielTAdeyemi]

1/ Kelechi Nwaozuzu studied Computer Science but realised mid-way through that she didn't want to spend her life writing code.

So she gravitated to her interests, and it led her to @Cafeonenig

I sat down with @kaycn to learn how she tripled its revenue in the first year. 🧵

[Daniel Adeyemi @DanielTAdeyemi]

Ronaldo’s 2002 haircut belongs to football fans. Doritos claimed it earlier this year.

It's a clever case of picking a symbol people already treasure and writing your brand into it.

#CampaignOfTheWeek

[Daniel Adeyemi @DanielTAdeyemi]

@SemudaraAbayomi @buildwithnathan Well done bro!

[Bayomi @SemudaraAbayomi]

Congratulations to me. I finally did it.

The first episode of TwentyThree is now live on YouTube.

I’ve had so many sleepless nights and doubts about doing this, but I’m happy we’re finally here.

The first episode features the story of @buildwithnathan: how he lost two containers and hundreds of thousands of dollars, and how he rebuilt his life after almost losing his life.

[Daniel Adeyemi @DanielTAdeyemi]

@moyoluwatuyi Nice one!

[Moyo Oluwatuyi @moyoluwatuyi]

Company culture is really just the extension of the founder's personality and maybe some of the top execs.

[Daniel Adeyemi @DanielTAdeyemi]

@ollmecagent @RandallKanna 😂👏

[Daniel Adeyemi @DanielTAdeyemi]

@deeeeoflagos Congratulations!

[Daniel Adeyemi @DanielTAdeyemi]

This is dope.
If you can think it, you can do it

[Egbemode Abayomi @its_YOGO]

Hi guys, I rebuilt my portfolio with three AI agents (Claude Code, Cursor and Codex). Real case studies with the numbers to back them, a sword game with a live leaderboard, and a dragon that tells you facts about me.

Have a look: https://t.co/Fmnz2yaWWl

[Daniel Adeyemi @DanielTAdeyemi]

This is really good. Well done bro

[seun.design @Xeunbadejo]

At the start of this year, I decided to expand the scope of my work beyond traditional design.

This comes after more than 11 years of building visual systems, working on design automation workflows and exploring how AI could change creative production, I kept running into problems that couldn’t be solved with design alone.

I wanted to understand what was happening under the hood.

So I spent the last several months reading research papers, learning about machine learning, studying how computers understand and interpret visual information, and exploring where my experience as a designer could contribute to some of the open problems in applied visual AI research.

Along the way, I’ve been building products, experimenting with different models, training some of mine and working through some pretty interesting technical challenges.

It’s been a process of connecting two worlds I find increasingly difficult to separate: design and machine intelligence.

I’m bringing all of that work together in a new portfolio.

This is a reflection of how my practice has evolved, the things I’m building, technical problems I’m solving, and how I think about the future of design as AI continues to change it.

There’s a lot more to come.

[SLK @SLKomedy]

Who is this SLK? 🤔🤔

[Daniel Adeyemi @DanielTAdeyemi]

Well done boss👏👏👏

[Daniel Akpauta @lone_Ranger95]

Over 7,000 people from 40+ countries came to Moonshot by TechCabal this year!

It was my fourth year leading marketing for it. Since the first edition, attendance has grown 3.1x and ticket revenue 12.5x.

I like to think back to 2023 when I had just become Growth Lead. I struggled to delegate, had no real marketing systems, and knew little about events beyond my core skill, performance marketing.

Four editions later, working on Moonshot has made me a far better and more rounded Growth professional.

After three years achieving incredible milestones, the work can start to feel routine. So this year, I took on some of the most exciting projects of my career:

→ I built dynamic website timers and a pop-up deployment tool with time-based messaging complete with GA4 tracking. A pop-up subscription alone used to cost us $195/month

→ I set up conversion tracking across Meta, TikTok, Snapchat, Twitter, LinkedIn and Google Ads, with server-side tracking through Stape. We averaged 14X ROAS on Snapchat and around 15X on Meta (Both wild to me).

→ I made GA4 our source of truth, with cross-domain tracking (since we sold on an external site) and proper exploration funnels. This showed me our conversion rate, which platforms sold which ticket tiers the most, which days performed best and why.

→ I tested more than 80 sets of creatives in six weeks. It's true what they say: the marketer with the most creatives wins.

None of it would have mattered without an exceptional team which is why I'd specifically like to thank the core marketing team @Tranquil_inks, @joshuer_x, @David_Onugha,
@AlexVivyNnabue, first for attending my daily stand-ups, pushing so many strong social, email, influencer and community-led initiatives and generating such a buzz that people were hunting for Moonshot tickets across nearly every social channel.

To the design team:@aderemi_adesida, @osazeyyh @chechekalu thank you for being even more audacious this year, infusing motion and other interesting elements and creating a brand identity so recognisable that people now easily associate certain colours and patterns with Moonshot.

To the video team: @AbisolaAlawode, @aquila_creator @TEEETO_A for creating an extremely strong base with the launch videos and transforming our briefs into such high-quality videos.

What started as a Slack thread is now one of the most important tech conferences in Africa and next year, we become a truly global destination!

[Daniel Adeyemi @DanielTAdeyemi]

@Bukayor_BK Happy birthday, my boss,
Your best years are ahead of you!

[Daniel Adeyemi @DanielTAdeyemi]

Refreshing read.

If you’re working on infrastructure or tooling, you have the benefit of never having learned all the reasons things are considered “impossible”.

[Felix Rieseberg @felixrieseberg]

The coding interview is dead, at least for my team at Anthropic. I've seen enough to know that it no longer provides signal. I removed it from loops this month.

I have a spicy, optimistic take - I think there's an opportunity for junior engineers: https://t.co/PVvpQCbQtK

[Daniel Adeyemi @DanielTAdeyemi]

Here we go!

Looking forward to the insightful conversations.
If you’re building across borders, let's talk.

#Moonshot2026 #MoonshotByTechCabal

[Daniel Adeyemi @DanielTAdeyemi]

👏👏👏

[Harry Kane @HKane]

Good morning 😁

[Daniel Adeyemi @DanielTAdeyemi]

Well done! It's been a good run.🫡

"Integration timelines. From first conversation to integration, testing and go-live, partnerships took anywhere from 6 to 18 months, and sometimes longer."

B2B anything is not for the faint-hearted.

[Uncle Celestine @cyberomin]

Klump - The End Of The Road. Thank You - https://t.co/BjqBs9NPSD

[Idris Ayodeji Bello @idrisayobello]

WE NEED A STORYTELLER. Preferably one who can tell us when to shut up.

@LoftyIncVC is hiring a Fractional Head of Strategic Communications & Brand.

If you can turn 17 scattered thoughts into one brilliant narrative, make serious people sound human, and know that sometimes the best post is no post… 👀

We should talk.

15–20 hrs/week. Remote. 🌍

Apply
https://t.co/wVC8yPRIQR
And please repost or tag that friend who always says, “I can help you with your comms.” We may finally be calling their bluff. 😂

[Daniel Adeyemi @DanielTAdeyemi]

https://t.co/fE1dVSTQKv

This is excellent!

It has given me a few ideas for a project I'm working on.

Ps: I like that I know how they achieved this.

[Daniel Adeyemi @DanielTAdeyemi]

"When the person who understands a problem can also build the solution, there’s no one left to whisper it to, so nothing gets lost...Employees get to own the problems they’re closest to, and companies get more of what its people can do."

https://t.co/FfTbmZ0pB8

[Centurythecreator @thekidcentury]

I found this crazy resource specifically for motion graphics and editing inspiration.

Enjoy

https://t.co/Zj5sLdDH4R