Spencer James | Commercial Energy Broker

I help businesses stop overpaying for electricity. 90+ suppliers, one free bill review. Dallas, TX

[Spencer James | Commercial Energy Broker @sppencerjames]

@CiprianiRanieri verify the list the same day you send, and don't count stuck or spam-flagged sends as contacts. the first lesson is deliverability, not copy.

[Spencer James | Commercial Energy Broker @sppencerjames]

@plainpen true. our tightest slice runs about a 5% reply rate while broad lists sit around 2%. leaving out the bad rows is what does it.

[Spencer James | Commercial Energy Broker @sppencerjames]

@CiprianiRanieri keep going. 97 sends is noise. we run every campaign to 500 sends before judging it. you will know fast enough once you get there.

[Spencer James | Commercial Energy Broker @sppencerjames]

@coldemailchris measured by reply rate that campaign gets killed in week 3. we never judge a campaign before 500 sends at a 2% reply bar. below that you're reading noise.

[Spencer James | Commercial Energy Broker @sppencerjames]

@RCIllingworth run every step live before you scale it. a spintax syntax bug once burned two days of sends on our end.

[Spencer James | Commercial Energy Broker @sppencerjames]

@AaronxShepherd building the list is the easy part. measure on contacted, not sourced. queued is not contacted.

[Spencer James | Commercial Energy Broker @sppencerjames]

@AaronxShepherd we get verified leads at ~$0.003 with discovery-free sourcing. anything over $0.01 per verified lead gets cut from our stack.

[Spencer James | Commercial Energy Broker @sppencerjames]

@AaronxShepherd 7.5m sends is enough to actually trust the data. we won't judge a campaign until it's had 500 sends and clears a 2% reply bar, under that it's noise not signal.

[Spencer James | Commercial Energy Broker @sppencerjames]

@DannyMagazu @irentdumpsters we pay about a third of a cent per verified lead and cut anything over a penny. $120 for a lead seven other guys already called is brutal.

[Spencer James | Commercial Energy Broker @sppencerjames]

@seanlongden queued is not contacted. we measure the list on who actually got touched, not how many were sourced. big bought lists always look better than they are.

[Spencer James | Commercial Energy Broker @sppencerjames]

@MrColdEmail the economics side of this: we keep sourcing at about $0.003 per verified lead and cut anything over $0.01. expensive verification kills the campaign before it starts.

[Spencer James | Commercial Energy Broker @sppencerjames]

@AaronxShepherd this is the right move. one rule we learned after a spintax syntax bug burned two days of sends: every campaign step gets a live test before anything scales.

[Spencer James | Commercial Energy Broker @sppencerjames]

@Alexzartarian reply rate is the only metric that matters. we judge every campaign at 500 sends against a 2% reply bar. before that you're reading noise.

[Spencer James | Commercial Energy Broker @sppencerjames]

@draprints this is how you find the decision-maker before the RFP drops. once it posts, you're one of forty bidders.

[Spencer James | Commercial Energy Broker @sppencerjames]

@RCIllingworth the skipped check is always the expensive one. we live-test every campaign step before scaling now, because a spintax syntax bug once burned two days of sends and wore an inbox down the same way.

[Spencer James | Commercial Energy Broker @sppencerjames]

@MitchellKeller_ this is how we build the local list too. we run municipal outreach on a grid like this and see about a 5% reply rate.

[Spencer James | Commercial Energy Broker @sppencerjames]

@alxberman fully agree on skipping the enrichment tax. we cut any source over a cent per verified lead. we source around $0.003 and put the savings into more inboxes.

[Spencer James | Commercial Energy Broker @sppencerjames]

@Alexzartarian agreed on the sample size. we run a 500-send minimum on every campaign with a 2% reply bar before calling it. under that you're reading noise, not signal.

[Spencer James | Commercial Energy Broker @sppencerjames]

@mattceras solid breakdown. one add from running at volume: measure deliverability at contacted, not at sent. an email in spam or stuck in a queue that never dispatched isn't a contact, so the only number that matters is sends that hit a real inbox.

[Spencer James | Commercial Energy Broker @sppencerjames]

@NickAbraham12 both camps are right, they just judged at different sample sizes. we give every campaign 500 sends and a 2% reply bar. before 500 sends you're reading noise, not results.