Benjamin Spring

Growth @ GenTwo

[Benjamin Spring @springbenji]

@brendanjshort @ENowoslawski Let’s do it.

[Benjamin Spring @springbenji]

@itsalexvacca LINKEDIN

[Benjamin Spring @springbenji]

@AlfieJCarter SKILLS

[Benjamin Spring @springbenji]

@AlfieJCarter Code

[Benjamin Spring @springbenji]

@coreyhainesco let's do it!

[Benjamin Spring @springbenji]

@itsalexvacca SKIlLS

[Benjamin Spring @springbenji]

Making my daily life much simpler, thanks @coreyhainesco

[Corey Haines @coreyhainesco]

Marketing Skills v1.3.0 is here.

Now works with any AI agent.

3 new skills:
→ /site-architecture — plan page hierarchies, URL structures, sitemaps, and internal linking strategies
→ /revops — lead scoring models, MQL-to-SQL handoffs, CRM pipeline stages, RevOps dashboards
→ /sales-enablement — pitch decks, objection handling, ROI calculators, battle cards, demo scripts

Works with Claude Code, OpenAI Codex, Cursor, Windsurf — any agent that follows the Agent Skills spec.

Also: 10,000+ GitHub stars ⭐ Thank you!

32 skills. 52 CLI tools. 31 integration guides. All free and open source.

npx skills add coreyhaines31/marketingskills

[Paul Mit @pmitu]

marketing is 10x harder than vibe coding

maybe 100x

[David Dal Busco @daviddalbusco]

👋 Some personal news.

We extended my freelancing contract by four months (new prio) & the @dfinity foundation will continue to support @junobuild during that time 🙏

So here are some numbers, ideas for next year and a bit of context.

Merry Xmas! 🎄

https://t.co/ufcThy5B4b

[David Dal Busco @daviddalbusco]

I shipped Google Sign-In to @junobuild on Oct 25.

Since then:

👥 125 new sign-up/devs (+5% in ~1 month)
🔑 73 Internet Identity
🌐 52 Google (~42%)

I expected it to be high but, it confirms that a familiar login didn't just add another auth method.

It accelerates growth ⚡️

[Benjamin Spring @springbenji]

@tibo_maker With a good structure, you should be able to pay 35% max on taxes between corporate and personal.

You would have access to some of the best outdoor activities, speak the local language, be close to home.

[David Dal Busco @daviddalbusco]

🎥 Hey! Next Monday, let’s go through the new features shipped during Juno Live stream!

As usual, 3 PM CET on YouTube. See you there 👋

https://t.co/AEQgYjLBow

[David Dal Busco @daviddalbusco]

Thrilled to see a project running on #ICP officially backed by @Innosuisse - the Switzerland’s Innovation Agency 🇨🇭

Here's to many more. Hop Suisse!

[Benjamin Spring @springbenji]

@enggirlfriend Did it 9 years ago with -1.25, best investment ever.

[Jason ✨👾SaaStr.Ai✨ Lemkin @jasonlk]

The space in B2B that needs the most AI attention is marketing automation.

It makes no sense in 2025 we should have to segment lists, build campaigns, attempt to A/B test them, build landing pages, etc.

AI should handle it all, including all segmentation.

You just upload your list … tell it your goals in a prompt … and it … goes.

It’s time.

[Benjamin Spring @springbenji]

@gregorykennedy Linkedin is boring, but much easier to build connections with the right people and get your content seen over there.

[Bastien Fachan @BastienFachan]

This is the best visual representation of ‘Hate the Sin, Love the Sinner’ I have ever seen

[Pe:p Laja @peeplaja]

Independent studies show 92% of B2B buyers purchase from someone already on their Day-1 list.

You're not even in the conversation if you're not on that first shortlist.

How do you get onto the Day-1 list? It's pure brand, mental availability.

When the buyer thinks of tools in X category, do they think of you?

Vendors who show up late simply don't win.
The numbers are staggering:

• 92% of B2B buyers ultimately buy from vendors already on their Day-1 shortlist (Google × Bain study of 1,208 US B2B buyers, 2022)
• 90% of complex deals go to suppliers who made the initial consideration set (Sales Benchmark Index analysis of 27,000+ deals, cited in Corporate Visions 2025)
• 62% of decision-makers finalize the shortlist without ever speaking to sales (Forrester Buyer Journey survey)
• 72% start their buyer journey by asking their peers (Wynter C-suite Buyer Journey Study 2025)

Brand isn't a vanity metric, it's the VIP pass to the only list that matters.

Performance marketing helps once buyers are actively searching. But brand determines if they type your name in the first place.

Most companies get this backwards. They pour resources into bottom of the funnel tactics while winners quietly capture the Day-1 list.

Research by Binet/Field recommends B2B brands spend 50% on brand marketing.

The question isn't whether you can afford brand investment. It's whether you can survive without making that list.

[Juno @junobuild]

🧑‍🚀👩‍🚀 1,900 curious and enthusiastic developers have now joined the #Juno community! #buildinpublic