Adam James of Springup PR

I steer the ship at the UK's most formidable Care PR and marketing agency. Former journalist. When I was 18 I hitch-hiked through the Kalahari Desert....

[Adam James of Springup PR @springuppr]

@IgorTikhomiroff @EricSSchulz @GrantCardone I notice @GrantCardone has not revised/responded/deleted his tweet.

[Adam James of Springup PR @springuppr]

@CharlieImperium Loom!

[Charlie Morgan @CharlieImperium]

I made a COMPLETE Cold Email Loom training showing the EXACT method I've used to close 350+ clients

My students use this same method to consistently book meetings

Today - Im giving it away for FREE

Want it?

RT, Like, and Comment "Loom" and I'll DM it

(Must be following)

[Adam James of Springup PR @springuppr]

How can your care home website (when combined with Google Ads) help generate more enquiries?

Answer = get good website landing pages!

And your landing pages should reflect the content of your Google Ads.

[Adam James of Springup PR @springuppr]

Facebook Ads will generate leads for your care homes, but you MUST follow up! 💪🏻

[Adam James of Springup PR @springuppr]

Families do massively use “Live Chat” on care home websites to make that first initial enquiry.

The data proves this.

[Adam James of Springup PR @springuppr]

63.4% of care home bed enquiries come via an online digital platform!

This is from my “Care Home Bed Enquiries” video where I share the top ways families make an initial enquiry about a care home, as per data from a @TrustedCareUK report. Let me know if you want to watch it!

[Adam James of Springup PR @springuppr]

Prospective families can contact your care homes quicker and easier if you use Live Chat on your website.

Ask me for the full webinar “How to Get 300% More Care Home Enquiries - and How Best to Convert Them to Residents” with Fiona Hale of CoolCare Software.

[Adam James of Springup PR @springuppr]

👀 Check out these key metrics to measure the ROI of Google Ads for your care homes:

⏩ Cost per “click through”

⏩ Percentage “interactions”

⏩ Best Keyword searches

⏩ Ads optimisation percentage

⏩ Cost per admissions-related “conversion”

Don't forget about tracking!

[Adam James of Springup PR @springuppr]

Care homes...do you want to know the difference between Facebook And Google Ads to capture the attention of prospective families? 🧐

Here’s some the key differences…

[Adam James of Springup PR @springuppr]

Care homes…your Facebook Ads must GRAB the attention of prospective families.

Anyone can do Facebook Ads…but doing them well is entirely different!

How has Facebook Ads worked for you?

[Adam James of Springup PR @springuppr]

“I don’t think families will use Live Chat to get in touch with our care home.”

It’s rubbish.

Family members every day have real-time conversations on Live Chat on care home websites.

Ask me for my “7 (Vital) Things I’ve Learnt Running Google PPC Ads For Care Homes” video.

[Adam James of Springup PR @springuppr]

AMAZING results from Google Ads for 1 care home!💫

For £1,350 Google Ad spend…

📄 3 contact form submissions

📞 19 telephone calls

✉️ 13 email clicks

💬 10 website live chats

How are Google Ads working for you?

[Adam James of Springup PR @springuppr]

Google News will influence families who search online for a care home.

When thinking about the online reputation of your care home, you need to understand how Google News ranks your care home stories 🤔

Want more tips on how to improve your care home listings on Google News?

[Adam James of Springup PR @springuppr]

Here’s why journalists love to showcase your care homes - because you are experts in caring for our nation’s elderly!

Watch the video to see what else local journalists in your care homes' area are looking for 👀

[Adam James of Springup PR @springuppr]

Facebook Ads capture the interest of families in your care home catchment areas aged 45+ who are on their phone, computer or tablet looking for a care provider.

Let me know if you want to watch my other videos about using Facebook Ads to get more enquiries from families.

[Adam James of Springup PR @springuppr]

94% of families search online to find a care home with a good reputation 👀

“InYourArea” can help you get Google News rankings 📊 for your care home good news stories.

For more tips, ask me for my 'Help! Families Find Awful News About My Care Home On Google' video.

[Channel 4 News @Channel4News]

Israel-Gaza: 400,000 residents ordered to leave Khan Younis

[Adam James of Springup PR @springuppr]

🔥 Get 10s of thousands of people on Facebook in your catchment areas to see your care homes' good news stories! 🔥

You can also target specific ages, ideally people aged 45+