Amber Washington

Product Marketing Strategist @SproutSocial. Chicago transplant from Jacksonville, Florida. Advocate for diversity in tech. Always down for craft beer/coffee.

[Amber Washington @sproutamber]

Whew. Today is my last day as a member of #TeamSprout. I'm flooded with so many memories. It's certainly bittersweet: I'm so excited to carry my learnings and experiences with me as I begin my MBA at @KelloggSchool. Feel free to follow my adventure @AmberJWash!

[Amber Washington @sproutamber]

If reporting is the barometer, then data analysis is the key. @SproutSocial now offers a unified approach to powerful reporting and deep analytics with Premium Analytics. https://t.co/Ie0AWY7BzO

[Amber Washington @sproutamber]

Sprout is taking immediate and ongoing steps as a company. We're committed to anti-racist dialogue and action, amplifying Black voices and contributing to progress. Grateful to be a member of #TeamSprout. #BlackLivesMatter https://t.co/UDu35ZMfUF

[Sprout Social @SproutSocial]

Now is the time to listen and amplify the voices, stories, and experiences Black communities face on a daily basis. Please read this open letter from our Black@Sprout Business Resource Group. #BlackLivesMatter https://t.co/RwaYQgotjF

[Amber Washington @sproutamber]

Feeling super proud and grateful to be part of #TeamSprout! We were named by @GPTW_US and @FortuneMagazine as a 2020 Best Workplace in Chicago. https://t.co/SdkUaLmJfy

[Digital Natives @NativesGroup]

“Social listening is your superpower. What was once nice to have has become a necessity.” -Amber Washington
#SproutSessions

[Luke Reynebeau @LukeReynebeau]

Insights from the one and only @sproutamber have been so helpful for agencies navigating a restructure or refocus of their service offering and how to offer outsized value.

Thank you, Amber! #SproutSessions

[Transit @TrustTransit]

"Don’t just pull numbers, develop key takeaways."

Very important since not everyone understands your "social media language" in the organization. They are your internal audience, speak their language and be clear to impact decision-making. #SproutSessions

[Amber Washington @sproutamber]

"Always prepare your reports as if they were going to C-Suite." @mkrones03 #SproutSessions

[Amber Washington @sproutamber]

"Be transparent. It is more than knowing your audience. It is understanding their needs." @kesundberg #SproutSessions

[Amber Washington @sproutamber]

Lead with value-add content to keep your audience active and coming back to your profiles. #SproutSessions

[Amber Washington @sproutamber]

Be sure to take a step back and look at the data from a 30,000 ft view for trends and overlaps to better elicit emotions from your social audiences and create community.
@Clayton_RNorman #SproutSessions

[Amber Washington @sproutamber]

Thanks @Clayton_RNorman for sharing how @IndianaUniv leveraged social insights to change audience behavior while also creating community pride during the recent campus closures due to COVID-19. #SproutSessions

[Amber Washington @sproutamber]

Deeply knowing where your audience is first. Then, create a focused strategy for each platform. @kesundberg #SproutSessions

[Amber Washington @sproutamber]

Can’t wait to hear from @kesundberg, @Clayton_RNorman, Meredith Krones and @Caroolion today on how to move your audiences on social! #SproutSessions

[Amber Washington @sproutamber]

@SproutSocial is joining Trello to talk about #remotelife today. Join us!

[Trello by Atlassian @trello]

Join us in a few minutes!

So excited to chat all things remote work with @SproutSocial 🌱💙#EmbraceRemoteChat

[Amber Washington @sproutamber]

Thank you to my teammates, Chris, Romaine and Kristen for hosting Sprout's monthly #DEI Guild Meeting and highlighting some of the accomplishments of unsung Black Americans in history. #TeamSprout #BlackHistory

[Amber Washington @sproutamber]

Join #TeamSprout in wearing white on March 3 to honor the women suffragists and commemorate the first mass protest for women's voting rights on a national scale. #WomensHistoryMonth

[Amber Washington @sproutamber]

I’m thrilled to share that @SproutSocial is one of @BuiltInChicago’s Best Places to Work for 2020! You can learn more about why we were recognized here. #TeamSprout https://t.co/3IkDoHyOkR

[Amber Washington @sproutamber]

Our @SproutSocial Underrepresented Genders in Tech BRG hosted a #PowerLunch for @ChiTechAcademy. Check them out! #TeamSprout #STEM