Donabel Santos

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[Donabel Santos @sqlbelle]

Wow.
😭
Thank you so much #Data24 @tableau #tableau #datafam #tc24
#Vizzie

[Tableau @tableau]

Best Content Creator #Vizzie Award at #Data24

Donabel Santos @sqlbelle

[Donabel Santos @sqlbelle]

Comparing yourself to others is a losing game.

The only person you should compare yourself to is your past self.
- Are you growing?
- Learning?
- Becoming a better version of yourself?

That's the only progress that matters.

[Donabel Santos @sqlbelle]

Your failures are part of your brand too.

Share your mistakes.
Document your learning.
Be open about your growth.

In a field obsessed with perfection, your honesty and vulnerability will be refreshing—and remembered.

[Donabel Santos @sqlbelle]

Quick tip: When dealing with huge numbers, make them relatable.

Instead of "company saved $10 million," try "saved $50 for every employee."

People grasp personal scales better than abstract millions.

Your data suddenly becomes a story they can connect with.

[Donabel Santos @sqlbelle]

3/ It's not about being the best.

It's about showing up consistently and sharing your journey.

Your unique voice will emerge through practice.

[Donabel Santos @sqlbelle]

1/ Building a personal brand in data? Start with consistency, not perfection.

[Donabel Santos @sqlbelle]

2/ Choose a topic you're passionate about.

Commit to:
- Sharing one insight weekly
- Writing one article monthly
- Speaking at one event quarterly

[Donabel Santos @sqlbelle]

4/ But remember: With great power comes great responsibility. Use anchoring to clarify, not to manipulate.

[Donabel Santos @sqlbelle]

1/ The "anchoring effect" isn't just for retail prices.

It's a powerful tool in data presentation too.

[Donabel Santos @sqlbelle]

3/ By providing a reference point (the anchor), you give context that makes your number more impactful.

[Donabel Santos @sqlbelle]

4/ Remember: Impact is your real deliverable, not insights.

How are you measuring your real effectiveness?

[Donabel Santos @sqlbelle]

1/ Why your insights might be gathering dust: Here's a reality check

[Donabel Santos @sqlbelle]

3/ The fix:
- Start with the business question, not the data
- Provide clear, feasible next steps
- Translate data speak into business impact
- Build relationships, not just reports

[Donabel Santos @sqlbelle]

4/ Remember:
You're not just presenting data.
You're navigating human nature.

How are you accounting for the human element in your analysis?

[Donabel Santos @sqlbelle]

1/ The myth of the data-driven decision: Why insights often fall flat

[Donabel Santos @sqlbelle]

3/ Your strategy:
- Build relationships, not just reports
- Understand the political landscape
- Respect experience while offering new perspectives
- Make change feel safe and beneficial

[Donabel Santos @sqlbelle]

4/ But here's the thing: These challenges are your opportunity to shine.

Learn to navigate them with grace and humor.

Remember to pack your sense of humor along with your statistical and data know-how.

You've got this.

[Donabel Santos @sqlbelle]

1/ The data analyst's field guide to the wild:

Expectation: Clearly labeled datasets with comprehensive data dictionaries
Reality: "Ask Bob in accounting, he made this spreadsheet in 2003"

[Donabel Santos @sqlbelle]

3/
Expectation: Ample time for thorough analysis and model validation
Reality: "We need this by EOD for the board meeting"

Expectation: Cutting-edge tools and technologies
Reality: "We use Excel here. No, not that version. The older one."