Square Consulting

#Sports & #Entertainment Consulting. Delivering market success in sponsorships, activation & rights management. Let's connect at [email protected]

[Square Consulting @squareConsult]

Do you remember when you joined X? I do! #MyXAnniversary

[Square Consulting @squareConsult]

Guess the brand likes sticking to good properties. 😇

https://t.co/rcBGyiAwC1

#sportsmarketing #sportsbranding #sponsorship @3M

[Square Consulting @squareConsult]

"They (Trulieve) want to showcase the therapeutic benefits of cannabis with an active health conscious community..."

Interesting. Will this partnership increase eyeballs or just appetites? 😀

https://t.co/dm8C0Mh4kQ

[Vishal Jhunjhunwala @vj2w]

New real estate in the @premierleague. Didn't realise this space was on offer to brands. Will be interesting to see which other teams stitch on new sponsors. Watch that space.

#sponsorship #sportsmarketing #EPL #ManUtd #football #branding

https://t.co/9FMpyjTOkA

[Square Consulting @squareConsult]

Client appreciation post.

Was an amazing experience to work on this project with a truly talented team culminating in the final on November 19, 2023.

Looking forward to our next one. Stay tuned. #sportsmarketing #CWC2023 #sponsorship #sponsorshipactivation #brandactivation

[Vishal Jhunjhunwala @vj2w]

Change in guard, change in strategy. One big gamble in the #sponsorship arena. #sportsmarketing #F1 #marketing

https://t.co/iuNKG0IqyX

[Square Consulting @squareConsult]

Values and business goals must align. Then the the partnership works. And long-term investments in time, effort, and naturally, $s.

https://t.co/fmPV7LhwHM

[Square Consulting @squareConsult]

Season's Greetings!

[Square Consulting @squareConsult]

After 39 days of non-stop action, feels weird not having a #CWC23 game to carry out an activation at or watch! Time really flies! Onto the playoffs now.

#sportsmarketing #eventactivation #brandactivation @cricketworldcup #bookingdotcom #bookingdotyeah

[Square Consulting @squareConsult]

Some serious zeroes. And stripes 😉.

Global merch sales justifying the price tag. With some riders of course.

@adidasfootball @ManUtd #sportsmarketing #sponsorship #branding

[Square Consulting @squareConsult]

It's finally published. A tad late (😉) but the hype continues...

Hype Marketing https://t.co/Oy9l1592mq

[Vishal Jhunjhunwala @vj2w]

Guess now we do know Jack ;)

Ticks all the boxes. When an endorsers is an influencer, it's a win-win.

But this is scary: "Does he resonate with a teenage fan who absorbs TikTok all day?"

"All day"??? Sheesh.

#sportsmarketing #football #socialmedia

https://t.co/t6SzpHQzb6

[Square Consulting @squareConsult]

This is cool. When a sports franchise looks to invest in its brand. And capitalise on a new media opportunity. Focus on the customer (fans) - always tough to acquire new ones so why not think outside the diamond? ;) Well batted @Mets. #MLB #NewYorkMets

https://t.co/kViRQtH6eG

[Square Consulting @squareConsult]

Agree 🎯💯

[Vishal Jhunjhunwala @vj2w]

This is the crucial quote:

"Those clubs outside of the big six tend to do short-term, two- or three-year deals.”

In most leagues, in India, this duration would qualify as a long-term deal and frankly, also a luxury! The issue is…https://t.co/CRHxNHrJOr https://t.co/IH8DEVRXh4

[Square Consulting @squareConsult]

No brainer PoV: Will have a direct impact on how brands approach partnerships. A premier position with teams (apparel branding) will be even more tempting – the earned media value will rise significantly. #IPL #sportsmarketing #sponsorship

https://t.co/QhStpDBboT

[Square Consulting @squareConsult]

A loss leader strategy... football is a different beast... you can take this punt every four years but why offer free content to a cricket-crazy nation... potential loss of confirmed Rs.? No? A new "freemium" model may emerge. #digital #IPL2023 #Viacom18

https://t.co/CY69N0cG6X

[Square Consulting @squareConsult]

Have a great holiday season and a super 2023! @ Mumbai, Maharashtra https://t.co/ToavJk0yBI

[Square Consulting @squareConsult]

Sharing our next World Cup Football insight.

When investing in sponsorship, look ahead. These #brands have stuck w/ the programme, seen the value in long-term investment and have reaped business & brand benefit.
#brandbuilding #sportsbusiness #sportsmarketing #worldCupFootball

[Square Consulting @squareConsult]

What hustle #saudiarabia! #FIFAWorldCup2022 #QatarWorldCup2022 #qatar2022

[Square Consulting @squareConsult]

World Cups are all about marketing. The brands that score on the field, score big time off it as well. Our first in a short series of stats.

#worldcup2022🇶🇦🏆 #sportsmarketing #football #worldCup