Serkan Hürsgünel

Brand & Product Designer · Framer Expert. 20 years designing brands, product UI & Framer websites for startups and fintech. Atlanta, GA. Book a call ↓

[Serkan Hürsgünel @srknhrsgnl]

@LLiepenieks Haha so true! I'm old school and always design first, but that initial file still ends up on the battlefield 😂

[Serkan Hürsgünel @srknhrsgnl]

Christmas at the Princess Framer Website, 2025.
Rebuilt a 16-year holiday tradition in Framer. Christmas at the Princess (Fairmont Scottsdale Princess): no design file, just the live site and a brief. Storybook feel kept, every page reads like the next chapter of one invitation, and the marketing team now runs it on a CMS without a dev queue.

Case study → https://t.co/1L666YA318

#Framer #WebDesign

[Serkan Hürsgünel @srknhrsgnl]

Santa Monica Tile & Stone E-commerce Design, 2025.

Buying tile online is mostly guesswork. I designed a concept e-commerce site for Santa Monica Tile & Stone where every page answers one question: will it look right, how much do I need, can I see it first?

Full case study 👉 https://t.co/bYuA7nujk7

#UXDesign #WebDesign #Ecommerce

[Serkan Hürsgünel @srknhrsgnl]

Santa Monica Tile & Stone Logo, 2025.

How I turned a Santa Monica succulent into a logo. One plant, one pier, one road sign. Watch it become a tile.

Full case study 👉 https://t.co/8hb2L1OdX9 🧡💙

#logodesign #designprocess #santamonica #graphicdesign

[Serkan Hürsgünel @srknhrsgnl]

Bilsoft Website Design & Development, 2025.

Bilsoft had 30+ products and a website that only made sense if you already knew their names. I rebuilt it around what business owners actually need, grouped everything into four simple families, and kept orange for one job only: the next click. 142 desktop pages and 142 mobile pages, all in one clear system.

Full case study 👉 https://t.co/bYuA7nujk7 🧡💙

#uxdesign #webdesign #designsystem #websiteredesign #casestudy

[Serkan Hürsgünel @srknhrsgnl]

Bilsoft Brand Identity Redesign, 2025.
Bilsoft has earned the trust of 100,000+ businesses over 20 years, but its brand never showed it. The challenge in this rebrand: make accounting software feel precise and simple at once. A wordmark on a strict grid with softened corners did the job.

Full case study 👉 https://t.co/bYuA7nujk7 🧡💙

[Serkan Hürsgünel @srknhrsgnl]

The designer-builder: one person taking an idea from first sketch to live product, with AI doing the heavy lifting and taste doing the deciding.

[Serkan Hürsgünel @srknhrsgnl]

My prediction for the jobs of the future: the line between designer and builder disappears. 🔮

I design in Figma, then ship with AI tools like Lovable and Framer. The next big creative role is the designer-builder. AI won’t replace taste, it rewards those who can ship it.

Creative Intelligence Report 2026 by @contralabs https://t.co/uj82mmYg1v

[Serkan Hürsgünel @srknhrsgnl]

Two projects featured on @contra in one week. 🤘 Ceya’s brand identity, and a brushed-metal card I designed for Contra itself.
Take a look 👉
https://t.co/Rv3vltXtHE

[Serkan Hürsgünel @srknhrsgnl]

Ceya Website Design & Development, 2025.
Designed and built the website for Ceya Technology, an IT partner since 2014. Eight services became one clear grid, every page got one goal, a quote, and green is saved only for action.

Full case study 👉 https://t.co/8hb2L1OdX9

[Serkan Hürsgünel @srknhrsgnl]

New badge unlocked:
@jittervideo Expert on @contra ✨
Motion is where brand and product design come alive, and Jitter has become my go-to for logo animations, UI micro-interactions and social motion.
Need your brand to move?
Let's talk.

[Serkan Hürsgünel @srknhrsgnl]

Ceya Logo & Visual Identity, 2025.
Two offset circles, one idea: a partner that's always alongside you. 🟢🔵
Full case study 👉 https://t.co/8hb2L1OdX9

[Serkan Hürsgünel @srknhrsgnl]

Still waiting to hear back from @Contra about metal cards.
So I did what any designer would do: I made the card myself 😂
Brushed metal. Laser-engraved logo. Holographic Mastercard rings. Full 360° spin. I'm going to keep polishing this until the real one shows up in my mailbox. Your move, Contra 👀
(Concept / fan design, not an official Contra product..Yet 🙌 )

[Serkan Hürsgünel @srknhrsgnl]

Pitbull Traders Logo redesign, 2025
Old: a detailed bull illustration that blurred at small sizes.
New: a geometric bull drawn as one charging motion, with a custom wordmark that borrows the horns for its T. 🐂

Full case study 👉 https://t.co/8hb2L1NG7B

[Serkan Hürsgünel @srknhrsgnl]

Atlanta has tiny studios run by one coach or PT. Her phone buzzes mid-set and late cancels leave empty spots.

I built Pulse & Form: members book, cancel and move off the waitlist on their own.

Demo: 6 AM rush in 60 seconds. 12/12 filled, 0 replies from the coach.
https://t.co/65Naz1rnJT
Built with @Lovable for @contra #lovablechallenge

https://t.co/QzDMy49tGk

[Serkan Hürsgünel @srknhrsgnl]

DNC Consulting 🧯 Logo Design, 2026
A fire safety consultancy that needed calm authority, not alarm. D, N and C woven into one framed monogram, built to live on hard hats, jackets and signs.
Full case study 👉 https://t.co/8hb2L1OdX9

[Serkan Hürsgünel @srknhrsgnl]

Calypso Home ✦ logo design , 2024
In myth, Calypso was the nymph who welcomed travelers home. Her raised arms became the "Y", holding a star.
One custom letter, built to survive metal, glaze, and leather.
Full case study 👉 https://t.co/8hb2L1NG7B

[Serkan Hürsgünel @srknhrsgnl]

Mivov Dijital Marketing Agency Logo, 2024
There's a cat hidden in this logo. 🐾The second "o" in "mivov" is a seated cat, ears, body, tail. Not added on, but found inside the name itself. One detail, carried across the whole brand. We came to paw the digital. Mivov Digital.