Sarah Bast

PHM-marketing strategist specializing in Point of Care, EHR, & Telehealth partnerships.
Mom to 2 crazy little girls & too many activities! Tweets are my own.

[Sarah Bast @ssb120]

Gabrielle Union share her perspective at #PHMHealthFront: We need to release the next generation from the shame, the stigma, the fear of having conversations to have a healthy life.
@tweetPHM

[Sarah Bast @ssb120]

Healthcare is often the community you don’t choose to be part of however it’s incredibly powerful. PHM President sits down with Brook Shields to talk health #PHMHealthFront @tweetPHM

[Sarah Bast @ssb120]

Riley helped lead a sessions teaching the Girl Scouts about making decisions for their cookie business about how to sell cookies. One ways was "mommy's work." So...here I am sharing her story!

#entrepreneur #cookieboss #girlscouts

https://t.co/BCpaYWDEfj

[The Point of Care Marketing Association @POCMarketing1]

POCMA plans to publish voluntary consensus standards for Point of Care media advertising, similar to the IAB Standard Ts&Cs. Your feedback on these Ts&Cs is important to us. 👉https://t.co/LDm4FsbvSu

𝗣𝗹𝗲𝗮𝘀𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 𝗯𝘆 𝗲𝗻𝗱 𝗼𝗳 𝗱𝗮𝘆 𝗼𝗻 𝟵/𝟭𝟴/𝟮𝟯.

#POCMA

[Phreesia Network Solutions @PhreesiaNetwork]

Why should you incorporate #pointofcare at the start of media planning? We’re sharing what you need to know in our blog post, featuring insights from industry expert @ssb120 from @tweetPHM: https://t.co/mRIze5z8LX

[Sarah Bast @ssb120]

Point of care is too important to be an afterthought in. At #PHMHealthFront, I discussed how including the channel in your initial media planning can better position teams to help patients and drive prescriptions.
Read more in @PhreesiaLifeSci recap: https://t.co/SE226BTX4e

[PHM @phm_media]

We are honored to have been shortlisted for the Marketing Strategy for Healthcare & Pharma Award at @TheDrum Awards for Marketing 2023! This is a true testament to the commitment of our people to reimagining the health experience for media. https://t.co/BCKh29pssa

[PHM @phm_media]

At this year’s #PHMHealthFront, @PatrickDempsey joined us to discuss the power of community in cancer treatment. Read more on Patrick Dempsey’s appearance at #PHMHealthFront in @People.
@SurvivorNetTeam @dempsey_center @marisasullivan
https://t.co/e2ooa8tp5H

[Sarah Bast @ssb120]

Propensity and conversion at mass don’t always correlate when we look at it at the diversity level. We need to look at different outcomes on an audience by audience level. The evidence we need to look at is are we increasing diagnosis rate.
#PHMhealthfront @tweetPHM

[Sarah Bast @ssb120]

@PatrickDempsey at @tweetPHM #PHMhealthfront

“The most important part of the treatment plan is compassion, empathy, consistency”

“Empower patients “with all the information” to listen to themselves and determine what’s right for them”

[PHM @phm_media]

It’s back and bigger than ever! Our third annual #PHMHealthFront is coming back to New York City on April 26 & 27.

Learn more about this industry-leading event and how #PHMHealthFront drives innovation in healthcare.

https://t.co/0e6RkilzaF

[Sarah Bast @ssb120]

Headed to @POCMarketing1 Summit?
Check out panels “Best Practices in Developing an Effective POC Media Plan” & “Rebooting POC Impact Measurement” & ft. @tweetPHM Liz Dexter, VP, POC and Martin Larson, Director, Business Intelligence! #pointofcaremarketing

https://t.co/tFPpwypEu9

[Sarah Bast @ssb120]

@anniemal Pork Roll / Taylor’s Ham all the way!

[Sarah Bast @ssb120]

We have 3 more weeks of Girl Scout Cookie selling. Riley is taking her final orders to meet her new goal of 600 boxes. She has 80 boxes to go. #girlscoutcookies #entrepreneurlife
https://t.co/1TImfDTfZC

[Sarah Bast @ssb120]

@brimil 💯I remember driving to the Philly woman tri get a parking spot and then pumping in my car before I checked in.

[Sarah Bast @ssb120]

We are in the service industry. We need to align on the onset of how we will work together, how communication will cascade, and the cadence of in-person, virtual, and hybrid.

#HBAAC22 #HBAimpact @tweetPHM

[Sarah Bast @ssb120]

Jeannette Trout of @tweetPHM shared her thoughts on Human-Centered Responses to the Great Resignation during the HBA Annual Conference.

The past 2 years tested what empathetic leadership was.
#hbaac22

[Sarah Bast @ssb120]

Excellent panel and insights happening now. #hbaimpact #HBAac22

[Sarah Bast @ssb120]

It’s about conversation and putting things into perspective. Are you spending time doing what you are qualified to do vs filling the gaps. As women we are always filling the gaps.

#HBAAC22