Stacey

Sharing my curiosity for all things advertising.
👇🏻Paid Media + Performance Marketing Consultant

[Stacey @staceyfenmore]

@PodcastDelivery @NickHalaris Must say, I love this podcast.

[Stacey @staceyfenmore]

@IstvanicMarin Using a Conversion Objective, Advantage+ targeting, no seed audiences. Result: sustained $.46 CPM since BF and the lowest CPA to date.

Testimonial ad creatives sprinkled into the upper funnel creatives

[Stacey @staceyfenmore]

Can’t hit a goal you don’t set. Truth by the numbers:

When you set goals, you’re 43% more likely to reach them.

✔️ If you take the time to physically write down your goals, your chances of reaching them increase 20%.

#goals

[Stacey @staceyfenmore]

I lowered CPM's by 98% in 48 hours on Meta Platforms for my client.

How?

Using a Conversion Objective, Advantage+ targeting, no seed audiences.

Result: $.46 CPM and the lowest CPA to date during the most expensive time of year.

#meta #ads #facebook

[Stacey @staceyfenmore]

Prolonged commitment to something relatively good can sometimes prohibit the arrival of something exponentially great

[Stacey @staceyfenmore]

@IstvanicMarin I'd love to see things crushing but every time I launch a worldwide campaign it starts spending, only to stop with no explanation. Broad demo targeting with Advantage+ on, conv objective. Have you ever heard this happen?

[Stacey @staceyfenmore]

#alwaysacatch #meta #metaads

[Stacey @staceyfenmore]

⚔️ Why entrepreneurs, solopreneurs, & influencers in the EU can’t afford to opt into an ad free Meta experience:

[Stacey @staceyfenmore]

Once you opt in, you can’t run ads, boost posts for yourself, or your business. As an influencer, that also means no partnership ads.

[Stacey @staceyfenmore]

By 2030, AI is expected to contribute more to the global economy than the current output of India and China combined 🧠

[Stacey @staceyfenmore]

@IstvanicMarin Very helpful, thank you. Curious to test whether DC drives more value than Post ID, though the engagement of a Post ID is likely more valuable

[Stacey @staceyfenmore]

@IstvanicMarin @IstvanicMarin Love this content. When using multiple primary text variations, how can you carry all of them over to the new ad? In my experience, only one set of text is carried over with the inability to add in additional.

[Stacey @staceyfenmore]

More Here: https://t.co/cFkJB6vqjk

[Stacey @staceyfenmore]

What does Meta releasing A/B testing tools for organic creative (reels) signal?

[Stacey @staceyfenmore]

3) User generated content is turning into AI generated content - "Meta says that, in the future, it may also offer AI tools to generate captions and thumbnails."

[Stacey @staceyfenmore]

1) Creators now server as 'ad space' themselves and should have the measurement tools to optimize their content.

[Stacey @staceyfenmore]

2) Data driven decisioning will always win