stackBd

Founder/CEO at -
1 previous startup exit, 1 acquisition and 1 failure

[Dan R @0drxzy]

neobanks love product led sales but the reality is you need to get the basics right

without distribution you're ngmi

@stack_bd powers my outbound automation

few

[stackBd @stack_bd]

I record and send a video that proves I'm a real person who did real research.

Output per unit of time goes way up. Not because I'm sending 500 emails. Because the 20 I send actually land.

What's your take...more volume or more precision?

#Sales #salesprocessautomation

[stackBd @stack_bd]

"Technology serves a single purpose, to get us more output per unit of time." - @AlexHormozi

Agreed. But I think most sales teams are using this wrong.

They're using AI to send more messages.

[stackBd @stack_bd]

When they should be using AI to send better messages, to fewer people, at exactly the right time.

Here's what that looks like:
Stack BD finds the signal: someone's hiring, posting about a relevant topic, engaging with relevant content.

[stackBd @stack_bd]

Under 60 seconds. Most people make it way too complicated. They try to explain everything. Prospects don't want everything. They want to know if it's worth 15 minutes of their time.

[stackBd @stack_bd]

Video prospecting can be extremely effective, when done right...

Here's a structure to use for prospecting videos:

Start with something specific about them. Not "hope you're doing well"

https://t.co/35QsNpMnWM

#Video #prospector #Sellers #Automation

[stackBd @stack_bd]

Then tell them one thing you can help with. One. Not five. And how it feeds to that specific problem you referenced earlier. Give them a quick reason to believe you (a result, a company name, something concrete). Ask for one thing. A call. A reply. Not both. That's it.

[stackBd @stack_bd]

https://t.co/DAxTmz9y5R

[stackBd @stack_bd]

Unconventional GTM tactic #4 (yes, @Airbnb at it again!)

In the early days of Airbnb, Brian Chesky had a conversion problem.

Airbnb listings weren't booking. The photos were terrible. Blurry phone shots with bad lighting which meant zero trust.
#Marketing #airbnb @Airbnb

[stackBd @stack_bd]

The GTM teams who win aren't the ones with the slickest automation. They're the ones willing to do what doesn't scale until they find what does.

[stackBd @stack_bd]

Melanie didn't wait for Bill Tai to notice her pitch deck. She literally learned to kiteboard to meet him where he was. What's your equivalent? Full playbook breakdown: https://t.co/DAxTmza5Vp
#SalesTips #viral #canva #CanvaPro @canva

[stackBd @stack_bd]

Unconventional GTM play #2: Canva Kiteboarding Investor Strategy

Melanie Perkins (Canva CEO) needed venture capital. But she didn't have the network.

So she learned to kiteboard.

Not because she loved the sport.

[stackBd @stack_bd]

She added value first. She played the long game. Here's the B2B version: Your buyers aren't just on LinkedIn. They're in operator communities (Pavilion, RevGenius, Sales Assembly), executive circles (YPO, EO), open Slack channels, industry working groups, even hobby clubs.