stack influence

Democratizing influencer marketing shifting power to the overlooked 90% of social media users. Brands get better ROAS and people turn creativity into currency.

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23 days until Black Friday. Here's everything that changed this week for Amazon, Walmart, and TikTok Shop sellers, in one place.

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Built for sellers, no fluff. Read this week's Merchant Memo: https://t.co/PPkwG3uYyi

[stack influence @stackinfluence]

16 days until Black Friday, and TikTok Shop's holiday campaign starts today. Here's everything else that changed this week for Amazon, Walmart, and TikTok Shop sellers.

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211 creators tried it in their own homes and posted about it. That's 211 different ways of using it, each shown to people who already trust that creator. If 200 people tried your product this week, what would they show off first?

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A refillable cleaning brand went from 542 to 2,562 units a month in three months.

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A spike in week one is old news by Thanksgiving. The brands that sell all month are the ones shoppers keep running into, in different feeds, from different people. How are you staying visible through November 30?

[stack influence @stackinfluence]

TikTok Shop's Black Friday campaign starts Wednesday. Walmart's early Black Friday deals start Thursday. Black Friday is three weeks long now.

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More shoppers are asking AI what to buy, and it can only recommend what it can find out about you. The more real people post about your product, the more there is to find. Have you asked ChatGPT what it knows about yours?

[stack influence @stackinfluence]

Adobe expects clicks from AI tools to retail sites to jump 130% this holiday season.

[stack influence @stackinfluence]

Built for sellers, no fluff. Read this week's Merchant Memo: https://t.co/PPkwG3uYyi

[stack influence @stackinfluence]

23 days until Black Friday. Here's everything that changed this week for Amazon, Walmart, and TikTok Shop sellers, in one place.

[stack influence @stackinfluence]

Everyday creators showed it to the people who follow them. More people buying meant a better rank, and a better rank put it in front of even more shoppers. What's the biggest rank jump you've ever had, and what caused it?

[stack influence @stackinfluence]

A high-protein cereal brand went from #828 to #181 on Amazon and quadrupled its monthly units.

[stack influence @stackinfluence]

Search still matters, but the feed is where the growth is. How does your holiday budget split between the two?

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Adobe expects social media's share of holiday revenue to grow 17% this year. Paid search: 4%.

[stack influence @stackinfluence]

A real person holding your product does more than any bullet point on the page. How many people outside your company are showing it off right now?

[stack influence @stackinfluence]

Shoppers don't trust a product because of how its listing is written. They trust it because someone like them used it.

[stack influence @stackinfluence]

Shoppers skip past a price cut when nobody they know has shown them the product. What makes yours worth stopping for?

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Every Black Friday listing has a discount. Most of them have nothing else going for them.

[stack influence @stackinfluence]

Instagram now shows posts from small accounts to people who don't follow them. A creator with 2,000 followers can reach far more than 2,000 people with the right video. Are you still picking creators by follower count?

[stack influence @stackinfluence]

Follower count is the most overrated number in influencer marketing.