Most finance writers track the wrong number.
Free subs are cheap. Revenue / subscriber, across all tiers (free + paid) measures quality.
We tracked the top 475 publications in Finance, here are the top quality writers on Substack:
What are the top-earning finance substacks writing about?
π€ AI & Semis: 20.3%
π¦ Macro & Central Banks: 19.8%
π Equity Research: 17.8%
β‘ Energy & Commodities: 15.7%
π Geopolitics & Trade: 11.2%
βΏ Crypto: just 4.1%
AI and macro dominate. Somehow crypto still has legs.
Querying our database today:
Substacks' Finance top earners π€ average a 3.34% paid subscriber rate.
The standout? @Norseman1 π³π΄ at 21.57%, he's 6Γ the category average.
@GaliciaInvestor πͺπΈ comes in last at 0.23% paid subs.
Rebound's research quality is solid, but audience engagement is quite low with 30 likes/post across an average of 7 post/month.
Assume half the comments and restacks are done by him.
Shout out to @QCompounding, the 17th most breaded writer in finance.
At 17th place, he's taking home ~$873K annually writing about stocks, beating 99% of investors with simply a keyboard and wifi connection.
Get the full list at: https://t.co/LdDfyjwsyq
QC posts ~12x/month, with 75-90% of posts are paywalled content.
Paid subs have been turned on since Sept '23. Its very likely that QC has banked more than +$1 Million dollars writing on Substack.