Stan Chew

Managing partner of | Co-founder of Closer Kitchen & Espresso Bar | Tweets about Ecommerce in Asia | Digital Marketing Specialist

[Stan Chew @stanchew]

Created a weekly newsletter to share about how we are building and scaling different brands in Southeast Asia. Deep dive into our executional strategies and market insights with eCommerce Owners Manual. Subscribe here: https://t.co/kFoqAGBpli

[Stan Chew @stanchew]

@FynCas AFF

[Stan Chew @stanchew]

Five Forces driving Ecommerce in Indonesia https://t.co/EWN8Kv5Omx

[Stan Chew @stanchew]

Malaysia is not Indonesia. So what is the Indonesia playbook?
Indonesia is ~44% of all Southeast Asian ecommerce — and it punishes brands that treat it like a bigger version of a market they've already won.

Five forces make it its own beast:

[Stan Chew @stanchew]

Swipe through the five → then read the full deep dive in this week's Ecommerce Owner's Manual

#ecommerce #SoutheastAsia #Indonesia #TikTokShop #livecommerce #DTC #marketplaceThe

[Stan Chew @stanchew]

@shivsakhuja Goose

[Stan Chew @stanchew]

Building With AI: We Cut Response Time 60% With AI Agent Deployment. Here's the Build. https://t.co/0uPW7CpjJ8

[Stan Chew @stanchew]

Took us quite a while to find a tool that allows us to build knowledge databases for different clients across different markets and implementing them at scale for clients.

[Stan Chew @stanchew]

This AI chat build helped us move from using the platform AI Chat assistant to building a central AI agent that learns across the platforms. Worth building this if you are managing multiple Ecommerce platforms and multiple markets.

[Stan Chew @stanchew]

@mikefutia SCALE

[Stan Chew @stanchew]

Malaysia is not Indonesia. The fastest-growing market in Southeast Asia keeps getting run on someone else's playbook — and it's leaving money on the table https://t.co/RlSNMyt2s0

[Stan Chew @stanchew]

This week’s deep dive goes back to basic and look at how we utilize the tools available to us to get better, faster and cheaper results and scale with optimized PDPs.

Performance Merchandising 2026: The AI-Augmented PDP Stack https://t.co/xn3gPyOCnt

[Stan Chew @stanchew]

AI tools are already embedded into Shopee, Lazada and TikTok Shop’s seller centers and continues to evolve in its utility and capabilities. What doesn’t change is that the principles for an effective PDP and how every tweak helps improve its discoverability and conversion rate.

[Stan Chew @stanchew]

It's a very different market dynamic altogether compared to the other categories (Beauty, Health, Fashion) that we've looked at so far. Grocery & Food E-commerce Deep Dive: Southeast Asia’s Lowest-Margin Battle (And How to Actually Win It) https://t.co/VO9GZgwg25

[Stan Chew @stanchew]

This week's deep dive we share about our learnings and insights into the groceries based Ecommerce industry in Southeast Asia.

[Stan Chew @stanchew]

@mikefutia Ugc

[Stan Chew @stanchew]

The Inventory Forecasting Deep Dive — Part 2: The Operator's Playbook for Demand Planning and Stock Management https://t.co/rULI0eA1Go

[Stan Chew @stanchew]

If you’re running a brand across SEA marketplaces and this resonated, do one thing this week: pull your top 20 SKUs. Calculate their days of cover. Check if any hero SKU is below reorder point. If it is, place the order today.

The ads can wait. The inventory can't.

[Stan Chew @stanchew]

Worth a 2 part breakdown to approach and figure out how to manage this properly. Stay tuned for part 2 next week.The Inventory Forecasting Deep Dive — Part 1: The Problem Nobody Wants to Talk About https://t.co/hcR0RUoAsk

[Stan Chew @stanchew]

This week's topic is quite tough to write and cover but definitely an important piece. Am not an expert but have experienced enough challenges or situations to keep me wondering what we should be doing about it.

[Stan Chew @stanchew]

Layer that with multiple marketplaces, layers of data across different geographies and it can easily become a bit of a hot mess and eat away at margins and cashflow.