1/ Pickball is EXPLODING in popularity (see google trends). The problem is that the market for all things pickleball is already getting saturated…but that is for the general market.
/1 Offer virtual classes with a master or celebrity chef. Make the classes easy to share so that groups of families, friends and co workers can take the class together.
Brands will start buying virtual influencers.
Imagine if LVMH could buy a digital Pharrell rather than hire him.
It gives them the upside of a personal brand -- but it's IP the company can buy and sell.
Like how Spider Man is IP to Marvel.