Deborah Butler

Head of Product @ help small teams automate the boring stuff using AI, n8n, Zapier & no-code so they can focus on real work.

[Deborah Butler @startumproject]

So simple and yet so important! It amazes me what Lovable can do.

[Lovable @Lovable]

A first-time founder just hit $456k ARR and 10k users with Lovable in 3 months.

The app she built is called Plinq, a women’s safety platform that gives instant access to public criminal records, helping prevent violence before it happens.

The founder, Sabrine Matos, is from Brazil and turned a personal mission into a fast-growing product, all built with Lovable!

[Deborah Butler @startumproject]

loving the @nocodeops watch party for #zapconnect2025 excited for this @zapier

[Deborah Butler @startumproject]

Every wondered what you can do with ChatGPT Canvas mode? Created a mini app to help me track my daily learnings and teachings for AI and Automation: #100school #30daysofai

[Deborah Butler @startumproject]

Made a cute desktop wallpaper for @100schoolHQ OS challenge!

Kinda whimsy...want to join me for a coffee here ?

#100school #desktopwallpaper

[Deborah Butler @startumproject]

just built an admin dashboard with Lovable for Toffi to manage launch product submissions, took minutes, works like clockwork

- view + cancel orders - auto-email users on cancellation
ps. first paying customer yesterday !
building in public is wild
#buildinpublic #launches

[Deborah Butler @startumproject]

Got my first customer today on Toffi! 2 milestones in 24 hrs, not bad going.

Next milestone = 10 customers!

If you know of a solo builder that is launching projects, https://t.co/yijWdxVVwC can save them hours of time! I used it to launch Toffi, and look where I am now 🔥

[Deborah Butler @startumproject]

Launch smarter, not harder. I've found the ultimate launch sidekick!
Toffi - tailored content for directory platforms, social media, DM scripts, press kits...all from ONE product description.
Oh and we'll handle the submissions for you as well.
https://t.co/yijWdxVnH4

[Deborah Butler @startumproject]

Toffi: Enter your product info once! Toffi creates platform-specific launch content,… https://t.co/YDfcsxGY95 via @producthunt

[Deborah Butler @startumproject]

Sick of rewriting launch copy for every platform?

I built Toffi:
-Fill in once
-Get launch-ready content for PH, IH, Reddit, X, LinkedIn, email + more
-Concierge option = hands-free submissions

Waitlist’s live → https://t.co/yijWdxVnH4

[Deborah Butler @startumproject]

I'm hosting How I Built A Full Stack Application With Lovable. Make sure to attend it on August 20. https://t.co/MAMho98Vv6

[Deborah Butler @startumproject]

Been heads-down on Toffi this week.

One of the most requested features is finally here: Concierge Services.

✅ Curate 20–40 launch directories tailored to your product
✅ We submit for you !
✅ Save you hours of boring manual work

You build. We handle the grind.
Live soon

[God of Prompt @godofprompt]

AI just gave software development its app store moment.

You don’t need a technical cofounder.
You don’t need weeks of engineering.
You don’t even need to code.

You just need an idea and Lovable.

👉 https://t.co/UDFNKB2NGS

[Deborah Butler @startumproject]

Toffi (launch assistant) is coming on nicely!

Beta testing is going well, all seems to be working as expected.

Next up is to add the subscription functionality.

Then to finish up the front end of the website!

No rest for the wicked!!
#buildinpublic

[Deborah Butler @startumproject]

rather than creating a discord community, I've created a subreddit for indie builders like me to share their projects! plug your upcoming or recent builds here: https://t.co/ekQ2gUEYM3

#buildinpublic #reddit #launchplatforms #indiehackers

[Deborah Butler @startumproject]

Toffi is officially open for testing. If you already signed up, you've got mail ✉️

I'm still tweaking things, but it's time!

If you're an indie builder/vibe coder/no-coder etc. and need help with your launch content, you need Toffi!

Sign up here: https://t.co/xlbYQFhvcW

[Deborah Butler @startumproject]

almost ready to launch Toffi. but always tiny little snags that put me behind. maybe I'm too excited, but so ready. to launch this!
A launch assistant that's going to help solo builders/vibe coders/indie hackers like me.
#launchassistant #toffi #buildinpublic

[B 🇺🇸 @bhurnn]

@Lionesses Women’s team doing what the men can’t achieve 🇬🇧 glad they can get it done again

[Deborah Butler @startumproject]

Toffi is now 98% ready for beta — thanks to Lovable.

📩 20+ early signups will get an email this week.
🧪 Want in on beta testing? Sign up here: https://t.co/mQlLUjZt9b

Launching in 2 weeks 👀

[Deborah Butler @startumproject]

I built the same AI app twice — once in @boltnew and once in @lovabledev

Same goal: launch Toffi — a product launch assistant for vibe coders, indie hackers & solo founders.

Here’s what happened 🧵

[Deborah Butler @startumproject]

@boltdotnew has its place in vibe coding, but @lovable seems to be ahead of the curve.