STEERus | Authority, Without Distortion

Decision Integrity for founder-led businesses Signal distortion | Invisibility patterns | Founder STEERus | Listen to our 🎙 Small Business Stories

[STEERus | Authority, Without Distortion @steerus_io]

@goodreads I finished (devoured, actually) "You With the Sad Eyes" by @1capplegate . Incredible courage. No nonsense. She's a modern day hero.

For the rest of the weekend, I'm working on uploading my new book to Amazon - the latest threat to business!

[STEERus | Authority, Without Distortion @steerus_io]

@goodreads I'm going to be adding my book to that list in June! Sooooo excited! It's all about the new threat to business in this era of #AI search ...

[STEERus | Authority, Without Distortion @steerus_io]

If your business can't survive a one-week vacation, you don't own a business.

I call this Founder Fragility.

Forrest Calls it a job with regrets.

#entrepreneur #podcast Small Business Stories

[STEERus | Authority, Without Distortion @steerus_io]

Customer acquisition is getting harder.

Ads cost more.
Search is changing.
AI is reshaping discovery.

To win, build communities YOU own vs. RENT from social media.

#Entrepreneurship #SmallBusiness

[STEERus | Authority, Without Distortion @steerus_io]

@TansuYegen Excellent! Really well done. Thank you for that!

[STEERus | Authority, Without Distortion @steerus_io]

@Liza137823 Central vac. Awesome.

[STEERus | Authority, Without Distortion @steerus_io]

Most entrepreneurs think confidence comes first.
But confidence comes AFTER action.
Wait for confidence first and you may never start.

Here's what a blind #entpreneur says about shifting from victim to victor.

Small Business Stories #podcast
🎧https://t.co/T74jUz2upE

[STEERus | Authority, Without Distortion @steerus_io]

@goodreads "Hey You With the Sad Eyes." I love @1capplegate but I've had difficulty starting this book. She's incredible. Brave. And it's unfair how much she's endured.

[STEERus | Authority, Without Distortion @steerus_io]

Jimi Gibson explores the magic of marketing through storytelling, curiosity, and audience psychology.

#MarketingSuccess #entrepreneurship

[STEERus | Authority, Without Distortion @steerus_io]

I see AI as an understanding problem.

In the AI era, businesses are competing to be seen AND to be understood correctly by buyers, partners, and AI systems.

Misinterpretation is the real risk here.

#Entrepreneurship #AI #bookcover

[STEERus | Authority, Without Distortion @steerus_io]

Premium pricing starts before the sale.

In S6:E49 #podcast Small Business Stories, Vance explains how Disney-inspired customer experience turns ordinary service into “tellable” moments for customers.

🎧https://t.co/AEkKbX7SWs
#Entrepreneurship #Customerservice

[STEERus | Authority, Without Distortion @steerus_io]

@BhattiLaib9960 A - lovely!

[STEERus | Authority, Without Distortion @steerus_io]

@goodreads Jennie Garth, "I Choose Me." Good concepts and lessons, but it's reading a little AI-bot-like. Anyone else seeing that?

[STEERus | Authority, Without Distortion @steerus_io]

We're all drifting into the "Sea of Sameness," as I like to call it. As #AI generated content floods every platform, many businesses #entrepreneurs are unintentionally sounding interchangeable.

#podcast
🎧 https://t.co/IJxdCMUFAC

[STEERus | Authority, Without Distortion @steerus_io]

#Debt Money shaming. Burnout. It's a "natural part" of #entrepreneurship - but does it have to be? How do we navigate it?

#podcast Small Business Stories
🎧https://t.co/TM020XDKb9

[STEERus | Authority, Without Distortion @steerus_io]

@ggfranchguide Maserati 🚗 and Prada 👜 and you??

[STEERus | Authority, Without Distortion @steerus_io]

Many businesses have a conversion problem.

Our #podcast S6:E46 we discuss why more ad spend won’t fix weak positioning, generic messaging, or bad product pages. In the AI era, relevance beats visibility.

#Entrepreneurship #Ecommerce

🎧 https://t.co/7BqV7T0TR7

[STEERus | Authority, Without Distortion @steerus_io]

We can only hope that the critters that make up our world are still around ... hoping to survive to 100 years of age seems destined for only a few special folks among us. Happy 100th Sir David!

[Netflix UK & Ireland @NetflixUK]

100 years old and still the coolest person alive. Happy birthday, Sir David!

[STEERus | Authority, Without Distortion @steerus_io]

@goodreads I am glued to "The Gales of November: The Untold Story of the Edmund Fitzgerald" by John U. Bacon and looking forward to (well, not really - I don't want the book to end!) finishing it this weekend ...

[STEERus | Authority, Without Distortion @steerus_io]

@PopBase Brilliant. And much deserved. Sir David's legacy will live on forever, continuing to inspire biologists like me and countless others ...