Stephane Rogovsky

CEO at R-Squared, Top 50 Global Industry Player in Influencer Marketing, and Lead of the Digital Influencer Marketing Committee at the IAB South Africa

[Stephane Rogovsky @stefrogo]

@POTUS lol, and the high unemployment rate in Jan 2021 was not massively skewed by the pandemic, right? 🤣

[Stephane Rogovsky @stefrogo]

This is so true :-) #creativity https://t.co/BLizEvkair

[Stephane Rogovsky @stefrogo]

At R-Squared agency, we regularly encounter brands not willing, at first, for their influencers to disclose sponsorship in any way; they fear it will damage the impact if their audience knows that an influencer is paid to endorse them.

Firstly, disclosi…https://t.co/rSD5OwPwgm

[Stephane Rogovsky @stefrogo]

Producing great content for social media ads is often a challenging exercise. Influencers are Content Creators by trade and can support brands, creative agencies and production agencies in creating highly authentic and relevant content for social media ad…https://t.co/HTFhz4cFdw

[Stephane Rogovsky @stefrogo]

When PR & Community Management goes wrong. “Running a Metro is complex”. 🤦🏼‍♂️ https://t.co/O16X6RR37t

[Stephane Rogovsky @stefrogo]

@eThekwiniM Running a metro is a complex task? Omg; they have no shame.

[Stephane Rogovsky @stefrogo]

Very true 🤣 Every entrepreneur can probably relate 🙈 https://t.co/xbExE71x9W

[Stephane Rogovsky @stefrogo]

Does your campaign need Aspirational, Inspirational, Relatable influencers, or a combination of those?

There is no one size fits all formula. Influencers/Creators have unique styles; none can genuinely and efficiently fit a campaign's specific tone, vibe…https://t.co/ShaKqdbWXf

[Stephane Rogovsky @stefrogo]

Influencers/Creators' fees, most of the time, include content creation and organic distribution. In other words, their costs combine production and media, yet, traditional campaign budget allocation methods allocate influencer marketing budgets to product…https://t.co/Rv3uu1De2U

[Stephane Rogovsky @stefrogo]

Is the number of followers still one of the most relevant awareness metrics in influencer marketing to estimate potential reach?

Social media platforms are increasing their efforts to distribute content beyond the followers base by suggesting relevant co…https://t.co/KsUjjYpp02

[Stephane Rogovsky @stefrogo]

How was 2022 for you? For R-Squared Agency and me, this first “post-pandemic” year has been nothing like I would have imagined. I was expecting things to slowly but surely get back to what they were before, but the reality could not have been more differe…https://t.co/RgBL5e82u7

[Stephane Rogovsky @stefrogo]

In my opinion; it's hihgly inappropriate. As an influencer marketing agency, it is our responsibility to continuously monitor, understand, and enforce the guidelines and regulations, and ensure that influencers follow the rules. We work on many markets, a…https://t.co/8t5x90Rvvn

[Stephane Rogovsky @stefrogo]

We're looking for a young and dynamic admin support intern in Cape Town. Ideally, someone freshly out of varsity and looking for a first agency experience. Please send me a DM if you know the ideal candidate

[Stephane Rogovsky @stefrogo]

I’m #hiring. Know anyone who might be interested? https://t.co/FAK1WYSL6E

[Stephane Rogovsky @stefrogo]

I’m #hiring. Know anyone who might be interested? https://t.co/IpHV3DyTif

[Stephane Rogovsky @stefrogo]

I’m #hiring. Know anyone who might be interested? https://t.co/m65dD4N1Hg

[Stephane Rogovsky @stefrogo]

https://t.co/QfMCwkwM1J

[Stephane Rogovsky @stefrogo]

@elonmusk @elonmusk 71% of the planet is ocean. build an artificial island the size of Brazil, make it a protected giant forest, not to be exploited by humans for farming or else.

[Stephane Rogovsky @stefrogo]

Will be discussing some amazing topics about influencer marketing at 11.00 today with Brian Muguto and Ryan Feeke-Fortune. if you have not registered yet, join us now. #influencermarketing #iabsa #ther2impact https://t.co/olKHsuPO1v

[IAB South Africa @iab_sa]

Join us on 21 October at 11am to hear the latest #IABinsights from IAB SA Digital Influencer Committee lead, CEO and Founder of R-Squared Agency
@stefrogo on the definition and opportunity of Digital Influencer Marketing. Book your free Zoom seat today: https://t.co/r24q0bbUBh