Stella O'Hara

Digital Marketer | Marketing Coordinator

[Stella O'Hara @stellaohara]

In 1984, @Apple’s 'Think Different' campaign redefined #advertising by shifting the focus from product features to building a brand's identity and values, a memorable and iconic campaign #apple #iphone #thinkdifferent #stevejobs

[Stella O'Hara @stellaohara]

In 2023 will all #logos look the same?

Simplified logos are the go-to #design trend, but it prevents brands from differentiating themselves in the market. Oversimplification can lead to #branddilution and #disengagement. Let's strive for authenticity and depth in design.

[Stella O'Hara @stellaohara]

How does the below image look?

Well, if you’re on a phone it will appear awkward and incomplete. Why? Because it’s not #MobileOptimised.

What does that mean? It means it’s not 1:1, 4:5, 9:16, 16:9 or any of our other mobile friendly ratios. #uwamktg4 #AspectRatiosMatter

[Stella O'Hara @stellaohara]

When it comes to measuring #CampaignSuccess and the use of KPIS #KeyPerformanceIndicators: Counting metrics is the easiest to get a hold of, but there’s too much of it!

Across all your channels it gets overwhelming, but @klipfolio can help. #uwamktg4
https://t.co/NT2N4n2eC7

[Stella O'Hara @stellaohara]

You’ve figured out your #BusinessGoal, and your #CampaignGoal, but how are you going to measure your success?

@LauraVEM makes it easy for you in their outline of marketing metrics (Spoiler: it’s all about goals, insight and being #Measurable) #uwamktg4
https://t.co/So8pZHCcq4

[Stella O'Hara @stellaohara]

Knowing more about our #Customers than ever before helps us build a strong #Campaign.

But, it’s not easy, and data can get overwhelming.

So, have you considered #MarketingAutomation? It makes data use easier, while saving you time (and more!) #uwamktg4
https://t.co/btSImuLQe2

[Stella O'Hara @stellaohara]

Don't wing the timeline on your next #AdCampaign, instead stay on top of your content with an #EditorialCalendar 🗓️

And to make sure you don't miss the basics, here's Sandra from @CollegeOfStyle with 3 hot tips for your publishing schedule! #uwamktg4
https://t.co/n8mDLE0tjK

[Stella O'Hara @stellaohara]

Develop and reinforce #CustomerRelationships with a focus on #LeadNurturing tactics.

Starting out with a tactic you know: #EmailCampaigns

Email campaigns are classic, but that doesn't mean outdated. Check out @DanielRowles talk email in 2021. #uwamktg4
https://t.co/4d5BXvBLzn

[Stella O'Hara @stellaohara]

Looking to turn your leads into #PayingCustomers? Then it's time to think #Strategy!

Turn your passive viewers into active participants by:
1) Interacting with them through the #CustomerJourney
2) Utilising #SCRMSoftware
3) Tracking your leads
More information below⬇️#uwamktg4

[Stella O'Hara @stellaohara]

Below @ChelseaPeitz talks about #WhatToPost and the 'magic in the mundane'.

Talking about the mundane, the everyday, can help you connect with #YourAudience. That's because it's not always about glitz, but also about being relatable and transparent. #uwamktg4 #DigitalMarketing

[Ruben Dua @rubendua]

Look around and you'll find infinite content ideas.

Even though they may feel boring, what matters most is that it resonates with your audience and helps them connect with you.

Focus on providing value consistently — there's always someone listening.
#marketing #inspiration

[Stella O'Hara @stellaohara]

#SEO has changed, but that's not a bad thing for business.

@OnPageChamp believes SEO is more #BrandOriented than ever before, which is great if you know what you're doing. And if you don't? Then there's never been a better time to start. ⬇️⬇️⬇️ #uwamktg4
https://t.co/hugx44jhvs

[Stella O'Hara @stellaohara]

Remember the #LikeAGirl campaign? I do, the touching #Viral promotional video by @Always was a hard one to miss. But how did it get so popular?

Well @j1berger might say that it had something to do with emotion: "When we care, we share." #uwamktg4 #STEPPS

https://t.co/LXg4ElBTCG

[Stella O'Hara @stellaohara]

Content isn't good content when you're making it blindly. If you want to attract your #TargetAudience, you'll want to make sure you have a strong #ContentStrategy BEFORE you start creating.

Lost? Don't be! Check out these easy beginner tips below ⬇️ #uwamktg4 #MarketingTwitter

[Stella O'Hara @stellaohara]

#SEO sounds scary, but you don't have to be a tech genius to figure it out. @EricSchwartzman makes it easy with his free SEO online training course with @Udemy where you'll learn that it's not all about coding, but more about content. #uwamktg4 #Marketing

https://t.co/8Tgq68A17k

[Stella O'Hara @stellaohara]

Let's talk #IntegratedMarketing, let's talk #Zendesk.

Zendesk let's you become a champion of good #CustomerService by allowing you to look at all your comments, and figure out all your responses, across multiple media all in one place. It's just that easy. #uwamktg4 #Marketing

[Zendesk @Zendesk]

Connect with customers wherever they are with a unified agent workspace. Zendesk is powerful, easy to set up, and creates conversational experiences.

[Stella O'Hara @stellaohara]

So you've got your business on Twitter, but are you using it as effectively as you can? It's time to talk about #PromotedContent and the better ways to tweet.

Don't worry, it's easy and @DanielRowles is prepared to talk you through it. #uwamktg4 #Digital
https://t.co/vsOx0hXa0Q

[Stella O'Hara @stellaohara]

Want to do what the research says and put your #CustomersFirst? Then it's about time you figure out who they are.

#AudiencePersonas might feel like something you can gloss over, but in 2021 they're more important than ever (and you can find out why below!). #Marketing #uwamktg4

[Stella O'Hara @stellaohara]

We've all felt lied to about being a "valued customer" before. Yet some companies we still feel inclined to believe, why is that?

@StevenMacd0nald seems to think it all comes down to the #CustomerJourney and forming a strong #Strategy for every stage. #uwamktg4 #Digital

[Stella O'Hara @stellaohara]

Catch an illuminating chat below between @HarvardBiz and Jesper Brodin (#Ikea Head) on how to replace a customers desired physical experience with a #Digital one and keep your business goals on track. #uwamktg4 #Digitalmarketing #DigitalTransformation

https://t.co/tL57ouDF6B

[Stella O'Hara @stellaohara]

Focusing on value creation in #marketing isn't new, but can you keep up with it as consumers become more sophisticated?

In this @McKinsey podcast episode we learn about the up and coming #GenZ and their new (ethical) criteria for product value. #uwamktg4 https://t.co/gaYfEs1L24