The reactions to @G2esports's new creative direction are fascinating. It’s a perfect case study not just in art, but in how gaming communities respond the moment something steps outside the usual “esports” formula.
Shoutout to orgs that consistently push beyond that.
@FlyQuest has been doing an incredible job expanding creative direction especially with their apparel. The quality, the concepts and the intention feel considered all throughout. Big credit to @CARLIEB0T for setting that standard.
And then you have work that elevates the entire space. @TeamLiquid and @the3n19ma have been delivering visuals where you can clearly see there are well thought out moodboards and storyboarding behind them. The 2023 TL VALORANT roster announcement is still one of the best examples of 3D/CG work in esports.
I am sure there are some more examples but these are some that come to my mind right now.
Personally, I love what G2 is doing. It’s a real step away from the cookie-cutter, and that’s exactly what this space needs more of...
Art is art, and if it has gotten a reaction out of you then it has served its purpose.
What Meta did incredibly well is take a format that is arguably so uninteresting to most people that a graveyard’s worth of failed apps already exist trying to do it but instead make it so stupidly fun to create that even the Casey’s of the world will try it once and then suddenly all the interesting, even historic but totally inaccessible places on earth will become accessible and a exact mirror version of the real world will emerge becoming virtually explorable. Probably the best thing they’ve done in years
interesting to observe this new wave of motion designers. Their whole life is online, they cant help themselves but add phone Ui and likes and speech bubble in everything they do.
Not a criticism, just interesting to see their lens on the world is always through social metrics.
i used my old YT channel trailer as supplementary material in my app for UCLA design, and my first easy-apply got me hired at faze post grad. soo maybe if it weren't for call of duty editing i would've been an english major somewhere else and never built a life in LA