Having a great idea is one thing. Getting paid is another. Offering consumer product consulting, including IP strategy, licensing, and social media marketing
Is a patent only as “good” as your ability to defend it?
I don't think so.
Patents offer benefits to entrepreneurs that have nothing to do with litigation.
For example, patents help you build a team by convincing others you might know what you’re talking about.
When you receive a licensing agreement, having patents helps you negotiate.
Patents also help you raise more money for your startup.
And if your company is acquired, patents give your company more value.
Learn why inventors should focus on testing for market demand — not suing for patent infringement — in my latest @Forbes article:
https://t.co/I39YcG3gUc
#patents
Is a patent only as “good” as your ability to defend it?
I don't think so.
Patents offer benefits to entrepreneurs that have nothing to do with litigation.
For example, patents help you build a team by convincing others you might know what you’re talking about.
When you receive a licensing agreement, having patents helps you negotiate.
Patents also help you raise more money for your startup.
And if your company is acquired, patents give your company more value.
Learn why inventors should focus on testing for market demand — not suing for patent infringement — in my latest @Forbes article:
https://t.co/I39YcG3gUc
#patents
Former @uspto and @Council4IP Chairman Andrei Iancu warns that too much AI regulation could hurt U.S. innovation more than AI itself. Could fear be holding us back? 🤖⚖️
🎧 Listen now: https://t.co/AuYcKzH5hg
#AI#TechPolicy#Innovation#Podcast
https://t.co/ZNiUShU5oB
Former @USPTO Director and current @Council4IP Chairman Andrei Iancu calls out the value of permanent injunctions and the RESTORE Patent Rights Act in the latest episode of Understanding IP Matters: https://t.co/eTTRg6m6eM
I feel like YouTube doesn’t get enough credit for the fact that it shares HALF of ad revenue with its creators. They’ve created countless jobs thru this and it’s what allowed me to go from nothing to the life I live. Shout out to YouTube ❤️
"That's not to say the [@USPTO] is perfect or that no reforms are warranted. But policymakers weighing reforms need to first recognize the reality that 'bad patents' are the exception, not the rule. The system fundamentally works."
- C4IP Co-Chairs & fmr. USPTO Directors Andrei Iancu & David Kappos
🔗 https://t.co/CoB3vLLolZ
Let's set the record straight. Because of our strong patent system, the United States experiences the best of both worlds: we get innovative new medicines first, and we also have a plethora of generic options available for most conditions.
If lawmakers weaken our patent system in order to address these fictitious "abuses," they will upset the competition that makes America's pharmaceutical market the most robust and innovative in the world.
For more on patent myths: https://t.co/HKlX8KRYvj
For me, 2025 will be a year of shipping new things. There’s lots in the hopper.
Today, I’m pleased to announce my first book in more than seven years.
It’s been in the works for a long time and is currently 500+ pages. This time around, I’ll be doing things very differently.
The book, tentatively titled THE NO BOOK, is a blueprint for how to get everything you want by saying no to everything you don’t. Don’t let the title mislead you; it’s probably the most life-affirming book I’ve ever written.
It details the exact strategies, philosophies, word-for-word scripts, tech, and more that I and others use to create focus, calm, and meaning in a world of overwhelming noise.
THE NO BOOK contains all of the best tricks and tools that I’ve collected over the last 15 years, in addition to those of world-class performers. Lots of my friends make cameos, and I’m sharing details that I’ve kept closely-guarded until now. If you’ve wanted to know how my life and business work with only three full-time employees, this will show you.
What else is different about this book?
– Though I drafted the bones years ago, I brought in a close friend as a co-writer and co-experimenter. This is my first time ever collaborating on a book, and it’s been an amazing and hilarious adventure. I’m thrilled with the results, and I’ve never seen anything quite like it.
– Unlike my last five books, we’re going to first release this one serially, one chapter or a handful of chapters at a time.
– We will also create a community for early readers, who will be able to read and experiment together, support one another, and provide us with feedback on the book. We want people to change their lives with this book, and for that, reading isn’t enough. It must be applied, and we feel that the community, combined with serial release, will help produce real action with real results.
– The plan may change. In keeping with the theme of the book, if the community or serial release turn into more headache than fun, or more emergency brake than accelerator, we’ll renegotiate and try something else.
– To read THE NO BOOK first and get other exclusives, you just need to subscribe to my free 5-Bullet Friday newsletter. That’s where the magic will happen. It’s easy to unsubscribe anytime.
***
Now, I don’t want to give too many spoilers, and the exact timeline will be announced soon, but I won’t leave you without a sample.
Two chapters are coming up tout de suite.
But first, what of that collaborator?
Well, he made an appearance in The 4-Hour Body when I force-fed him into gaining muscle, but he’s better known as the ten-time New York Times best-selling author of The Game, The Dirt, Emergency, and others. He’s written liner notes for Nirvana and received hate mail from Phil Collins. He did a decade-long tour of duty at The New York Times, wrote cover stories for Rolling Stone, and almost got killed by an ax-wielding polyamorous lunatic in The Truth. He and I even have the same haircut.
Most relevant here, he busted my balls for not finishing this book sooner, and that’s how we ended up here.
So why don’t I let him tell the story in his words?
CONTINUE READING 👇
So, one of our competitors - a big one - just straight ripped off our brand identity and ethos, in my humble opinion.
10 years ago, I would have been upset.
I mean, they have always sold their product in tubs.
With useless ingredients.
And Truvani came on the scene and destroyed them.
Because we stand for something.
We believe in our customer.
We knew plant protein was something way more elegant than people gave it credit for…
And now, after we have taken shelf space and customers from them…
Their answer is to try and copy us.
And use their leverage to out distribute us.
Typical of a big company to do it.
But while they struggle to catch up…
Our next act is upon us too.
And I’ll quote my favorite poem:
“They copied all they could follow but they couldn’t copy my mind. So I left them sweating and stealing a year and a half behind” - Rudyard Kipling
You see, when people copy you, as a new business owner, it’s frustrating.
“I can’t believe they did it, “you think.
But you can believe it.
The reason why we were able to do what we did in the first place was because they couldn’t see what you saw.
And the answer, as always, is to continue innovating.
If anything, someone copying you is great news. Because now you have the opportunity to show them why you’re a threat in the first place.
Game on, suits. 2025 is gonna be fun.
9. Letting your emotions get the best of you results in poor business decisions.
10. Waiting for patent law to change before taking action isn’t pragmatic.
Thank you @Forbes for publishing this article: https://t.co/DjtzqU7jve
10 hard truths about patents and the U.S. patent system based on experience:
1. Patenting an invention doesn’t protect it from being “stolen.”
2. Different people are going to interpret a patent differently at different times.
#patents#inventors#intellectualproperty
7. The party with the greatest access to capital is more likely to persevere in a patent infringement suit.
8. If your invention is commercially successful, copycats won’t be far behind, regardless of whether you have a patent or not.
#DYK? George Washington was America's first patent licensee. GW not only approved a patent application for an improved milling system; he paid the inventor to install the invention at his own mill!
This and more from @PatentGene and @stephenkeymedia: https://t.co/9nlTKqLKfX
Serious about inventing and product development? Teach yourself how to search for prior art — it will save you significant time and money in the long run.
A new AI-powered prior art searching tool you should know about is from @PatentlyHQ.
https://t.co/pGNfuQ0zD6
#sponsored