Stephen Sweitzer

Marketing & Supply Chain Student @ the University of Akron.

[Stephen Sweitzer @StephenSweitzer]

Пусть Бог помилует мою душу

[Stephen Sweitzer @StephenSweitzer]

@WingrenBrooke @AlexaKaye3 Great point, @WingrenBrooke. As awful as it sounds, I relate more to people struggling through this pandemic than those acting like nothing is wrong! #UAkronMarketing #TacoChat

[Stephen Sweitzer @StephenSweitzer]

@AlexaKaye3 Continued: To give some examples, I can imagine these professionals sharing effective marketing tactics and methods on @LinkedIn around the topic of minimizing the spread of diseases. #UAkronMarketing #TacoChat

[Stephen Sweitzer @StephenSweitzer]

@AlexaKaye3 A4: It would be interesting to see early-stage marketers share marketing work they've done that can help in "flattening the curve" via increased awareness. Some professionals hide beyond paywalls during a pandemic, and it's time to change that. #UAkronMarketing #TacoChat

[Stephen Sweitzer @StephenSweitzer]

@AthenaMurzda @AlexaKaye3 @tiktok_us What I've noticed is that sometimes NOT listening to the users proves beneficial in the long-run. I remember several times in which Snapchat received immense backlash from users for some updates but later profited down the road. #doconsumersknowbest #UAkronMarketing #TacoChat

[Stephen Sweitzer @StephenSweitzer]

@AlexaKaye3 @tiktok_us A3: In terms standing the test of time, Vine (TikTok's predecessor) gained high consumer's use but could not make a profit at the end of the day. For TikTok to survive, they need to develop business model that creates a reliable profit stream. #UAkronMarketing #TacoChat

[Stephen Sweitzer @StephenSweitzer]

@KarcherGroup @AlexaKaye3 I would say that "likes" are an appropriate metrics to analyze and uniquely prioritize on different social medias. For example, liking a brand's video on Facebook is not as valuable as liking a brand's video on YouTube due to algorithm differences. #UAkronMarketing #TacoChat

[Stephen Sweitzer @StephenSweitzer]

@KarcherGroup @aligouilos1998 @AlexaKaye3 Good question. There needs to a strong balance between follower count and interaction of the followers. A 1000 follower page that hypothetically has 100% interaction is just nearly as valuable as a 10,000 follower page that has 10% interaction. #UAkronMarketing #TacoChat

[Stephen Sweitzer @StephenSweitzer]

@AlexaKaye3 I would agree with @aligouilos1998
! Follower counter is a great metric to use for the initial growth of a page. Typically, higher following is a strong foundation that leads to a focus on a campaign to strengthen brand awareness. #UAkronMarketing #TacoChat

[Stephen Sweitzer @StephenSweitzer]

@KarcherGroup @cremeans_josie @AlexaKaye3 @Target Good point! Big Box stores can sometimes just put up a front for customers with little implementation and do fine. Fortunately, it only takes one person to talk and share this with the rest of the world to potentially wreak havoc for the companies. #UAkronMarketing #TacoChat

[Stephen Sweitzer @StephenSweitzer]

@cremeans_josie @AlexaKaye3 Good point, Josie! I've seen @Target commercials that emphasize the continuing existence family commitment and values despite these difficult times that divide many family members. #UAkronMarketing #TacoChat

[Stephen Sweitzer @StephenSweitzer]

@RachelC69488101 @AlexaKaye3 @HelloFresh That's a great point, Rachel! I've had seen similar advertising from a company called @gethuel, who sells meal supplements to your doorstep. #UAkronMarketing #TacoChat

[Stephen Sweitzer @StephenSweitzer]

@AlexaKaye3 A1: As Instagram is my favorite form of social media, I have noticed a large increase in usage of live streaming from companies and celebrities! In addition, I've seen the latter start posting their temporary phones #s to stay in reach with fans! #UAkronMarketing #TacoChat

[Stephen Sweitzer @StephenSweitzer]

Overview Dashboard https://t.co/r3be0wRj2Q via @tableaupublic

[Stephen Sweitzer @StephenSweitzer]

@AlexaKaye3 A1) As personal interaction has decreased, the use of live streaming applications (Twitch/Mixer/Facebook Live) could prove beneficial in pushing out product/service updates. In addition, starting a related online competition or hashtag trend could help. #UAkronMarketing #ICMKTG

[Stephen Sweitzer @StephenSweitzer]

@AlexaKaye3 A2) @OriginalFunko has shown application of these ideas in the past and continues to heavily support their own hashtags and competitions. This can be seen in the picture below. #UAkronMarketing #ICMKTG

[Stephen Sweitzer @StephenSweitzer]

@KrystenBookerUT @AlexaKaye3 @cakesbystephmi Krysten, I love this! This company does a great job in creating humor in light of the gloomful situation. I think that there could always be the challenge of not offending anyone during times like these, and the company has so far done a great job. #UAkronMarketing #ICMKTG

[Stephen Sweitzer @StephenSweitzer]

@marygordon2020 @AlexaKaye3 @jerseymikes Great point, Mary! I think it's interesting that online discounts and free delivery has almost become the norm for a majority of B2C companies. If a company doesn't offer these services or discounts, they put themselves at a huge current disadvantage. #ICMKTG #UAkronMarketing

[Stephen Sweitzer @StephenSweitzer]

@jeromy_jeromy @Capitaldemarca While I agree that podcasts may displace radio, I find it difficult, envisioning TV being affected. Any visual podcasts usually only display the hosts, discussing topics in a lackluster environment. TV still has the visual appeal with its thrilling shows. #ICMKTG #UAkronMarketing

[Stephen Sweitzer @StephenSweitzer]

@nfagin @Capitaldemarca It's interesting that you mention the possibility of a radio-free car! So often, it's hard to step away from the traditional image of a product when thinking of its future. If I were to guess, the radio module will be combined w/ other tech into 1 module #ICMKTG #UAkronMarketing