Steph McCredie

@Salesforce Marketing Exec passionate about customer experience and helping others. Mum, wife, photographer, traveller, foodie & loves 80s music. Tweets my own

[Steph McCredie @stephmccredie]

Don't miss this episode to hear from @kkonstas on how @afterpay_au has achieved incredible growth delivered at scale and speed #businessgrowthtips @salesforceapac

[Steph McCredie @stephmccredie]

Thrilled to now be able to share this new Podcast series with you all. Tune in for insights from Macquarie Group, Afterpay, Xero, NAB and Telstra

[Salesforce APAC @salesforceapac]

📣 Check out our NEW ‘The Future of Business, Now’ podcast series to hear ANZ business leaders share their insights on business growth and customer success with @pipms and @howcroft. 👉 https://t.co/nmVgcezAcV

[Steph McCredie @stephmccredie]

From 70 → 58, we're moving on up on @Interbrand's Best Global Brands List 🎉 Testament to how our prospects, customers, partners, employees, communities & the market see us and inspire us to keep striving higher by helping them.

Learn how we got here: https://t.co/fnmIsA4JPz

[Steph McCredie @stephmccredie]

Salesforce will deploy a call center as well as a customer relationship and case management system that will help the city track potential cases and isolate people before they become sick https://t.co/WDWvYJTsY5

[Steph McCredie @stephmccredie]

Read how implementing a collaborative processes can improve the overall productivity of a team and help team members do their best work in this article from https://t.co/HjjbICoOUK. #teamcollaboration #collaboration https://t.co/Hbatoc5Ols

[Steph McCredie @stephmccredie]

“Today's business leaders expect technology leaders to be change drivers who fundamentally alter the way the company operates and does business.” https://t.co/Gp1G8E0WHB

[Steph McCredie @stephmccredie]

Article from Forbes as a reminder on why it's important for businesses to maintain cohesive teams and find consistent ways to connect their employees during these challenging times. #employeeexperience https://t.co/BZNcFTsdq4

[Steph McCredie @stephmccredie]

“So the trick right now, is how do you go from the one-to-many … to what I call one-to-few, at hyper-scale?” That means Salesforce, and much of the world’s B2B marketers, will need to double down on data, automation and AI “to get the flywheel going” https://t.co/rblKSVJcAr

[Steph McCredie @stephmccredie]

The wake-up call for organisations is they have had to realise that “digital is not an option they can choose to opt into, it's actually an imperative”. For Fisher and Paykel “ we also had to learn a little more about the difference in leading remotely ... https://t.co/yTdGMbnnUW

[Steph McCredie @stephmccredie]

This is a good article on omnichannel and how businesses have realised a great customer experience can no longer be delivered only through traditional mediums such as voice or emails. #omnichannel #customerexperience https://t.co/ebw7wQ1YmG

[Steph McCredie @stephmccredie]

Discover how integrating an omnichannel personalisation strategy can help retailers optimise customer experience in the new normal in this article from TotalRetail. #omnichannel #customerexperience https://t.co/zNxnlVVBf7

[Steph McCredie @stephmccredie]

Because 2020 is unlike any year, we put together a list of 10 ways companies are rethinking and reframing giving and volunteering programs for maximum impact. Read our full guide on how CSR can lead for impact in times of crisis. #csr #givingback https://t.co/zeCuJeKaTg

[Steph McCredie @stephmccredie]

Interesting article from LinkedIn on Content Marketing and the trends marketing teams should look out for. #contentmarketing #marketing https://t.co/EAew6VrCRt

[Steph McCredie @stephmccredie]

“All of a sudden we’re in a landscape where we can have one in four, or one in five, come to a game,” he said. “So how do we enrich the at-home experience?” Sydney Swans COO Drew Arthurson on keeping 1.2 million fans engaged on game-day. https://sforce.... https://t.co/jMhvt7IsYo

[Steph McCredie @stephmccredie]

Thinking about launching account-based marketing (ABM), or currently growing a fledgling program?
You’re not alone – our latest State of Marketing research found that nine out of ten B2B marketers have an ABM program, and 64% of those programs are les... https://t.co/91nIRj1I3A

[Steph McCredie @stephmccredie]

Take a look at this article on "how UC solutions can support remote contact center workers during the pandemic". #contactcenter #unifiedcommunications https://t.co/4HZ0E6APWN

[Steph McCredie @stephmccredie]

What's the latest thinking on employee engagement and involvement? Check out this article from OHS on why it's important to understand the difference between worker involvement and engaged employees. #employeeengagement #workculture https://t.co/5ulAf8epw5

[Steph McCredie @stephmccredie]

Super Retail Group is now generating a fifth of its online revenues from its use of product recommenders, an almost six-fold rise in the space of a year.

Omni retail general manager Brian Townshend told the recent Salesforce Live for retail and consu... https://t.co/G3rm7bSWnq

[Steph McCredie @stephmccredie]

Forget everything you thought you knew about your customer. They’ve changed, the world’s changed – and your business needs to change. In the lead up to Salesforce Live for Retail and Consumer Goods, keynote speaker Brian Solis shares his insights into t... https://t.co/Y2NwQyrEAB

[Steph McCredie @stephmccredie]

Calling all Trailblazers! Join us for Salesforce Live Australia and New Zealand on 19 August to hear how Telstra, Honda, Foodstuffs, Xero, True Alliance and more are ensuring they’re poised for growth. More than 50 live and on-demand sessions, visionary... https://t.co/nAe5jDJnIh