Stephanie Redfield

[Stephanie Redfield @stephredd21]

To: What are you trying to do #MassCommWeek2018

[Stephanie Redfield @stephredd21]

By: how are you going to make it happen #MassCommWeek2018

[Stephanie Redfield @stephredd21]

Get: Who are you trying to reach #MassCommWeek2018

[Stephanie Redfield @stephredd21]

Use data to back up assumptions because you don't have all the data that is needed. #MassCommWeek2018

[Stephanie Redfield @stephredd21]

Creative: The most powerful optimization lever
-Creative equal is the most successful #MassCommWeek2018

[Stephanie Redfield @stephredd21]

perception issue: AOV (Average order Value)
Different ways of measuring success #MassCommWeek2018

[Stephanie Redfield @stephredd21]

media optimization. What does success look like? #MassCommWeek2018

[Stephanie Redfield @stephredd21]

Business challenge, marketing objective, target audience, desired user behavior, measurement framework #MassCommWeek2018

[Stephanie Redfield @stephredd21]

Who is the target audience and what is your goal for success #MassCommWeek2018

[Stephanie Redfield @stephredd21]

Activate and learn #MassCommWeek2018

[Stephanie Redfield @stephredd21]

Have a data plan is essential #MassCommWeek2018

[Stephanie Redfield @stephredd21]

IProspect: offer a consistent planning approach across network and clients #MassCommWeek2018

[Stephanie Redfield @stephredd21]

Business or marketing objectives for clients #MassCommWeek2018

[Stephanie Redfield @stephredd21]

Marketing: Track against other companies services #MassCommWeek2018

[Stephanie Redfield @stephredd21]

The Process is continuous iP Logic #MassCommWeek2018

[Stephanie Redfield @stephredd21]

SCO, Organic Social/ Business Challenge #MassCommWeek2018

[Stephanie Redfield @stephredd21]

@fernando_omar91 Seems like a very nice college

[Stephanie Redfield @stephredd21]

@mcabillo_ Isn't that so cool how hashtags can lead you into a different world on social media? How nice!

[Stephanie Redfield @stephredd21]

@jessnham Seems like an amazing teacher and school!

[Stephanie Redfield @stephredd21]

@kvnprz01 Isn't it cool how social media becomes so useful nowadays? That's amazing!