Steph Shaw | Creative Strategist, UGC Creator ✨

I make 6-figure+ fitness and wellness brands memorable through feed-first paid ads.

📍London

[Steph Shaw | Creative Strategist, UGC Creator ✨ @stephskshaw]

@Manu_Sisti Send

[Steph Shaw | Creative Strategist, UGC Creator ✨ @stephskshaw]

@X_FINALBOSS X

[Steph Shaw | Creative Strategist, UGC Creator ✨ @stephskshaw]

@affprinter PRINT

[Steph Shaw | Creative Strategist, UGC Creator ✨ @stephskshaw]

@lorenzo_pravata Hook

[Steph Shaw | Creative Strategist, UGC Creator ✨ @stephskshaw]

@Camicees SOP

[George Stock @georgesttock]

$65k+/month ad accounts are quietly shifting to animated objects.
Here’s why.

Not mascots.
Not cartoons.

Just products acting like characters in short-form videos.

- A lemon reacting to heat
- An onion getting angry
- A leaf calmly floating in water

It feels like content, not an ad.
That’s the advantage.

AI generates the characters, scenes, and variations.

One idea → hundreds of executions.

No filming. No creators. No scheduling.

When one works, you scale it.

RT + comment “OBJECT” and I’ll DM the setup
(must be following)

[Steph Shaw | Creative Strategist, UGC Creator ✨ @stephskshaw]

@georgesttock Object

[Steph Shaw | Creative Strategist, UGC Creator ✨ @stephskshaw]

@davidfigeira characters

[Steph Shaw | Creative Strategist, UGC Creator ✨ @stephskshaw]

@FedotOff90 VSL

[Steph Shaw | Creative Strategist, UGC Creator ✨ @stephskshaw]

@remoteoliver VID

[Steph Shaw | Creative Strategist, UGC Creator ✨ @stephskshaw]

“Sell the product, show the benefits”

Is why most ads look good and don’t convert.

If the first 3 seconds don’t remind someone of a frustration they already feel, the ad is dead.

[Steph Shaw | Creative Strategist, UGC Creator ✨ @stephskshaw]

@BrandyJohnlzy Me!

https://t.co/E1kLTq2a2I

[Steph Shaw | Creative Strategist, UGC Creator ✨ @stephskshaw]

@Bogzabs96 Skit

[Steph Shaw | Creative Strategist, UGC Creator ✨ @stephskshaw]

@KrishScales WORK

[Steph Shaw | Creative Strategist, UGC Creator ✨ @stephskshaw]

@weareCreatrhub UGC https://t.co/E1kLTq2HSg
[email protected]

[Steph Shaw | Creative Strategist, UGC Creator ✨ @stephskshaw]

@thankyouecom ROLEX COPYWRITER

[Steph Shaw | Creative Strategist, UGC Creator ✨ @stephskshaw]

@lorenzo_pravata ME

[Steph Shaw | Creative Strategist, UGC Creator ✨ @stephskshaw]

@RyanBarnes_UGC Interested!

https://t.co/E1kLTq2HSg

[RIO @riomadeit]

I hate taking calls

So I made a button that runs away from your cursor when you try to book one

[Steph Shaw | Creative Strategist, UGC Creator ✨ @stephskshaw]

@NickDiFabio1 Ebook