- Everyday language (return to vs. circle back on)
- No redundant words (unexpected surprise)
- Less adverbs (sprinted vs. ran quickly)
- More monosyllables (use vs. utilise)
- Straightforward over sophisticated
- More full stops, less commas
- One sentence, one idea
The single writing rule that produces my best work.
It's called the 'Sesame Street Simple' rule.
That’s what A.G. Lafley, former CEO of Procter & Gamble, called "writing that’s easy to understand and hard to misunderstand."
And here's what it means:
So special to interview Imran, an asylum seeker who now calls Melbourne ‘home’, but who also lived in Malaysia for 12 years. My heart cracked hearing his story.
https://t.co/RuppPEKjOY