Steph Taylor

Digital product launch strategist + marketer |🎙 Imperfect Action: | Web3 marketing newsletter:

[Steph Taylor @stephtaylor_co]

How do I find the time to create 100+ pieces of content every month, run two live rounds of my course each year, create and launch new products, and work with my launch strategy clients?

5 things that have helped me focus on my most important tasks: A thread 👇🏻

[Steph Taylor @stephtaylor_co]

Attn newsletter creators: Who has space for an advertiser in the w/c March 5th?

I have a budget of $2500 to test newsletter ads for my brand-new free training on how to boost your online course sales in 2023.

[Steph Taylor @stephtaylor_co]

Nothing makes me happier than a good debate 😂

[Justin Moore | Sponsorship Coach @justinmooretfam]

TWITTER VS. INSTAGRAM on @CreatorDebates

@AlexLlullTW vs. @stephtaylor_co

SOOOOOON

[Steph Taylor @stephtaylor_co]

It's not all about downloads. Love this thread.

[Jeremy Enns 🇨🇦 | Podcast Marketing Academy @iamjeremyenns]

If you're serious about growing your podcast, you need to know your numbers.

But download numbers alone don't tell you much about whether what you're doing is working.

Instead, track these 7 obscure (but valuable) metrics to help you grow:

[KEYZY @keyzyapp]

"More than 75% of my subscribers didn’t even know the course existed. No wonder they weren’t buying it!" @launchmagic #marketing #marketingforstartups #digitalmarketing https://t.co/HL9AZM7q8w

[Steph Taylor @stephtaylor_co]

The good news? Most of these things can be fixed with a few small tweaks.

I shared how over on Hubspot's blog: https://t.co/VSbhZ6sW3f

[Steph Taylor @stephtaylor_co]

Created a digital product and it's not selling like you hoped it would?

Here are 5 reasons why your audience isn't buying 👇🏻

[Steph Taylor @stephtaylor_co]

Reason #5: There’s no reason why they should buy it right now.

[Steph Taylor @stephtaylor_co]

Trying to piece together all of the free content is only making you more overwhelmed.

There is no ONE path to success, there are multiple ways you can get there. But everyone is trying to sell you on their way, which only makes you feel like you have to do everything. You don't.

[Steph Taylor @stephtaylor_co]

Your business won't magically give you the lifestyle and the freedom you dream of unless you intentionally design it that way.

What changes do you need to make to create the business you want?

[Steph Taylor @stephtaylor_co]

@bensmithnyc @heydannymiranda My show was called Socialette for 4.5 years, which was great when I was a 20-something talking about social media. Not so great when you don’t talk about social media. Or when someone asks you how spell it, or what a Socialette is. Now it’s Imperfect Action and I love it again.

[Steph Taylor @stephtaylor_co]

If someone unsubscribes or unfollows, they were never going to buy from you in the first place.

Instead of trying to keep these people happy, focus on showing up for the ones who care.

[Steph Taylor @stephtaylor_co]

If you're not failing ever, you're either superhuman or you're not pushing yourself enough.

Failure is a good thing. It's a sign you're trying new things. And it's how you learn.

[Steph Taylor @stephtaylor_co]

Myth: "The more offers I have, the more sales I'll make"

Why? Because it can be confusing and overwhelming—to your potential clients, and to you.

[Steph Taylor @stephtaylor_co]

@justinmooretfam Oooh! Now I’m curious about your offer 😮

[Steph Taylor @stephtaylor_co]

Your offers don't always need to solve a big problem for your clients. You can solve smaller, more specific ones too.

What micro-problems does your audience have that you could help them solve?

[Steph Taylor @stephtaylor_co]

If a client comes to you to solve one problem, and you have nothing to offer them after they've solved that one problem...

You're limiting the potential lifetime value from that client—and you're limiting how much you can help them.