Steve Lerch

Award-winning, international public speaker/consultant and a highly respected voice in the world of digital strategy, marketing, consumer behavior & innovation.

[Jancey Hall @JanceyHall]

“You’ll never be as honest with anyone as you will be with your Google search”

@steve_lerch is bringing great insights and deep truths to us today. #AAA22

[Animal Ag Alliance @animalag]

@steve_lerch, president of Story Arc Consulting & former Google executive, will be joining us at #AAA22 to host an interactive workshop on “Influencing the Influencers” on key issues in food & farming! Register for the in-person event so you don't miss it: https://t.co/MYzQKGrWau

[Jennifer Shike @jennifer_shike]

Accept and embrace the idea that your story matters. The way you present yourselves and way consumers find you matters. We can’t just rely on the retailer, the restaurant and the Checkoff program to tell the whole story. @steve_lerch @OhioPork @FJ_PORK https://t.co/vqkYrsxYTo

[Steve Lerch @steve_lerch]

Looking forward to it!

[ThePorkNetwork @PorkNetwork]

Via @FJ_PORK: Former Google executive, @steve_lerch will share his insight into digital issues, consumer behavior and innovation at the 2022 Ohio Pork Congress in Lima, Ohio. https://t.co/yCNp58UAv8 #Swine

[Amy Freed Stalzer @amyfreedstalzer]

Interesting to learn that Google doesn’t have one person as Head of Innovation because innovation is everyone’s job #ASAE20 @steve_lerch

[Mary Pat Cornett @mpcornett]

Innovation comes from anywhere. Thank you, Richard of
@Fritolay for #flaminghotdoritos #asae20 @steve_lerch

[Nathan Victoria (he/him/his) @NathanVictoria]

.@steve_lerch quoting @TonyRobbins. Practice doesn't make perfect. Practice makes consistent. You need the feedback to get better. #ASAE20

[ASAEYP @ASAEYP]

Try something. Get feedback.

Practice doesn't make perfect ❌

Practice + feedback makes perfect 👍

"Failure is part of innovation" @steve_lerch
#ASAE20 #ASAEYP

[Carolyn Hook @Carolyn_Hook]

Talking about the dreaded "F" word: Failure @steve_lerch #ASAE20

[Steve Lerch @steve_lerch]

Thanks to @fonteva for sponsoring my session and Jake for leading the Q&A!

[Fonteva @fonteva]

Thanks @steve_lerch and @JakeFromFonteva for a great end to a great first day at #ASAE20. We'd love to hear your favorite part of day one and what you're most looking forward to tomorrow. (spinning the prize wheel at https://t.co/gmd12W6FGJ is an acceptable answer:-) ) #assnchat

[Carolyn Hook @Carolyn_Hook]

Beam me up. Innovation = new ways of thinking, how we empower other to think. It's not always about time travel.#asae20 @steve_lerch

[Steve Lerch @steve_lerch]

@_arcsi @ASAEannual Appreciate the encouragement, and thanks for tuning in! I hope it was helpful.

[Steve Lerch @steve_lerch]

ASAE Annual Meeting starts today! Ready for my Game Changer Speech and Live Q+A at 4:30 ET. Can't wait to talk about innovation with thousands of association leaders from across the world. #ASAE20 #ASAEAnnual #MakeYourMark

[ASAE Annual Meeting @ASAEannual]

President of Story Arc Consulting, #ASAE20 Game Changer @steve_lerch will share “Innovation Through Culture – Stories from a Decade at Google.” Register today: https://t.co/v6RXUIKwYh

[Jancey Hall @JanceyHall]

Find your Beyoncé story. Lead with that, draw them in, then you can hit them with you want to talk about.

Great insights from @steve_lerch at #AAA20

Or as @JodiOleen says ‘find your bacon’😂

[Chelsea Dinterman @C_Dinterman]

A great example of a company that adjusted to take advantage of what their customers cared about #AAA20 @steve_lerch

[Amy Yeiser Leslie @amy_yeiser4]

What's the one big thing you need to focus on? #AAA20 @steve_lerch

[Amaris Noguera Bradley, MPH, RD @AmarisBradley]

Wow. Common sense, but helps to hear it. @steve_lerch suggests we simply lean into the doubts our consumers have, relate to them, & address them head on to validate their challenges/concerns. Don't shy away from the elephant in the room (e.g. trust in celeb endorsements) #AAA20

[Amaris Noguera Bradley, MPH, RD @AmarisBradley]

"Trust is almost as important to consumers as quality and value" - @steve_lerch Excited to hear his recommendations for how companies can better engage and build trust with consumers #AAA20