Steve Chapman

On a quest to build @drinkhyro into a $100M brand in public, run a sub-3 marathon, and be a great dad/husband.

[Steve Chapman @stevechapman424]

@buffalofink 🚀

[Steve Chapman @stevechapman424]

Something shifted and I can't unshift it.

Two weeks ago I was a founder who used AI sometimes. Now AI runs my operations and builds my software and I mostly just... approve things.

The gap between what I can do today and what I could do 14 days ago is absurd. And tomorrow it'll be wider.

I'm not sure what happens next. I don't think anyone is. But pretending this isn't happening feels irresponsible.

It’s a manic flow state I can’t describe.

[Steve Chapman @stevechapman424]

@Jacobsklug @openclaw @Lovable OS

[Steve Chapman @stevechapman424]

🍉 https://t.co/sp5R7OKlNb

[Steve Chapman @stevechapman424]

We insured the prize. The actuaries ran the numbers. The lawyers reviewed every clause. The underwriters stress-tested it. This isn't a marketing gimmick — it's a calculated bet on our customers. 🧵

[Steve Chapman @stevechapman424]

The worst case? People buy delicious electrolytes and feel better. Best case? Someone wins a million dollars and we get the wildest case study in FMCG history.

[Steve Chapman @stevechapman424]

What a $1M promotion actually looks like behind the scenes 🧵

[Steve Chapman @stevechapman424]

5,000 pouches. One winner. Better odds than any lottery in Australia. https://t.co/gi6sO7FurK 🍉

[Steve Chapman @stevechapman424]

We built Hyro from a kitchen table. Sold out 9 times in year one. 50K+ customers. Tracking past $10M in year two. This is how we reward the people who got us here.

[Steve Chapman @stevechapman424]

People asked "why would a 2-year-old brand risk a $1M prize?" Because no one remembers the brand that played it safe.

[Steve Chapman @stevechapman424]

The odds are 77x better than Oz Lotto. Not a typo.

[Steve Chapman @stevechapman424]

Every Hyro Watermelon pouch has a Red Ticket inside. Scan the QR code, pick your numbers, match all 4 in a live draw = $1,000,000.

[Steve Chapman @stevechapman424]

We just launched a $1,000,000 prize for buying a $40 pouch of electrolytes. Here's why 🧵🍉