Steve Keifer

B2B SaaS CMO - Passionate about #marketing, biz models,challenger brands, storytelling, SEO, digital; UVa FB + Bball #GoHoos; Also follow @herdinggeese

[Steve Keifer @stevekeifer]

Honored to be one of this year's finalists for CMO of the Year by @cmo_alliance. Check out all the amazing candidates and vote for your favorite.

https://t.co/kpg2W1oeAX

#CMO #BestMarketing #CMOAwards

[Steve Keifer @stevekeifer]

Honored to be one of the 2026 CMOs to Watch List from @cmo_alliance. Check out the full list of amazing marketing leaders from around the world at https://t.co/oFu65cZF7r

[Steve Keifer @stevekeifer]

Nice approach by Bouncer. Instead of listing all of their current badges - they list all the ones they’ve received over the past few years.

[Steve Keifer @stevekeifer]

In my recent podcast interview w/ https://t.co/99JJ9RYpC5, I summarized my thoughts on marketing in 2026, including
- Marketing channels are all hyper-specialized
- Outbound isn’t dead. It’s being reborn w/AI
- Events are bigger than ever!

https://t.co/PfWUHv8TFK

[Steve Keifer @stevekeifer]

Great example of a creative content strategy from Salesforge. A l list of #BlackFriday and #CyberMonday deals from #SalesTech companies. Landing page has a video agent ready to engage prospects.

https://t.co/HwXQDxRhRi

[Steve Keifer @stevekeifer]

Bold prediction from Crunchbase I saw when logging in this morning. "It is probable that OpenAI will grow."

[Steve Keifer @stevekeifer]

I'll be speaking about the 1st 90 Days as a #CMO today at @cmo_alliance Virtual Summit along w/panelists from Unilever, Lenovo, HKA, & Attentive.

Topics include:
- Build trust w/CEO & Exec team
- Balance quick wins w/long-term strategy

Register at:
https://t.co/bsMWKO7Oau

[Steve Keifer @stevekeifer]

Best explanation I have seen for how pricing is evolving with AI agents - a good breakdown of the four models
https://t.co/y2Kb4CsqBU

[Steve Keifer @stevekeifer]

Looking forward to moderating a panel on 2025 Market Outlook with the F-Suite community today. We'll be discussing expectations for growth, IPOs, M+A, and generative AI adoption.

[Steve Keifer @stevekeifer]

Love this - Grammarly Authorship - Proves that your writing is original and authentic - not fake content generated from ChatGPT or AI.

https://t.co/YMaFMdaSoN

[Steve Keifer @stevekeifer]

Now this is a #marketecture diagram! Love this visual representation of ServiceTitan’s product suite from its recent S-1 #IPO filing.

[Steve Keifer @stevekeifer]

Well said by @jasonlk - Why marketers don’t make good CROs. There’s a big difference between opening a sales cycle (with lead generation) and closing a big deal.

https://t.co/QssLOYfOef

[Steve Keifer @stevekeifer]

50 examples of inspiring mission statements from innovative tech companies in the #saas #cloud #fintech #ai sectors

https://t.co/b6bo9pLaY1

[Steve Keifer @stevekeifer]

Some data from Ramp @tryramp on SMB ad spend that is helpful for benchmarking Facebook and Google Ad budgets for #marketing.

Also, interesting that SMBs spend ~3X FB vs AWS and 2X Google Ads vs AWS

[Steve Keifer @stevekeifer]

Have we hit rock bottom yet in the software industry? Last week’s earnings reports don’t paint a pretty picture https://t.co/qcdsyXhOVG #saas

[Steve Keifer @stevekeifer]

Love 37signals content strategy-- There's no editorial calendar. No content marketing team. No writers. The leaders write. They write when they only have something to say - even if only 1x per month. They don't shovel out meaningless dribble no one cares about! #Saastock

[Steve Keifer @stevekeifer]

37signals at #SaaStock USA. Jason Fried explaining recent hires including a new head of #marketing after many years of running the company without marketing

[Steve Keifer @stevekeifer]

Jason Fried, co-founder and CEO of 37signals, on stage at #SaaStock USA explaining hiring philosophy- stay as small as possible and only hire when it hurt. Don't invent work to do.

[Steve Keifer @stevekeifer]

View of downtown Austin from SaaStock event

[Steve Keifer @stevekeifer]

Which tech company has the best marketecture diagram? https://t.co/6C4fSeAMn3