Steve Silvers

Global Creative & Media @Kantar | Co-host of @youreonmute

[Steve Silvers @stevesilvers]

As more #streaming platforms open up to advertising, audiences are becoming increasingly splintered, making it more challenging for advertisers to reach their targets https://t.co/4RriERTNa8

[Steve Silvers @stevesilvers]

The #KantarBrandZ Share Price Chart shows:

1️⃣Strong consumer perceptions = better returns
2️⃣Investment in brand building = resilience during tough times
3️⃣Strong consumer connections = quicker recovery of value

Learn more in this year's report: https://t.co/J1ghub3HT3

[Steve Silvers @stevesilvers]

Business #Technology and Services Platforms Brands had the highest overall value in the 2023 #KantarBrandZ Most Valuable Global Brands rankings. Find out more about category leaders, including #Microsoft, #Oracle and #IBM in the full report: https://t.co/drIwJeVHoI

[Steve Silvers @stevesilvers]

🔴Live from Cannes:
Kantar's Jane Ostler talks about the big creative themes at #CannesLions2023 and what to expect from Kantar as follow up. #KantarAtCannes
Find out more 👇 https://t.co/AYiV9jHZfv

[Steve Silvers @stevesilvers]

We are thrilled to announce our new multi-year partnership with #glaad, aimed to measure and elevate #LGBTQ+ representation in advertising. Read more: https://t.co/LU4AEHJzJb

[Steve Silvers @stevesilvers]

Our new study with #glaad found that brands should focus on quality and deeper storytelling in order to better include the #LGBTQ+ community in ads. Learn more about the research and findings: #adage https://t.co/mRfU7qRooF

[Steve Silvers @stevesilvers]

A pause in the consumer journey with a brand is normal behavior. But there is clear intent when consumers come back. Brand visibility and changed priorities can help consumers re-engage with brands after abandonment. Learn more in our report with #Google: https://t.co/Yi1mJTGT2a

[Steve Silvers @stevesilvers]

Shoppers discover a favorite brand along the consumer journey, and the consideration stage holds significant market-building potential. View the findings from our latest Kantar/#Google research: https://t.co/drnZIdb1v8

[Steve Silvers @stevesilvers]

We're looking forward to being back at the Kantar apartment this week at Cannes Lions Festival! We hope to see you at one of our events! Register here:

#CannesLions #Cannes2023 #KantarAtCannes https://t.co/Bz01thxSQB

[Steve Silvers @stevesilvers]

86% of marketers agree that it's important to measure short and long-term effectiveness in an integrated way, but only 23% actually do so https://t.co/7KRO2nDZcL

[Steve Silvers @stevesilvers]

We want to hear from you! Share your perspectives in Kantar’s Media Reactions 2023 marketer' survey. As a thank you for participating, you'll get early access to insights from the results. Take the survey here:

#MediaReactions #Media https://t.co/pAXFoemSQW

[Steve Silvers @stevesilvers]

For the second year in a row, #Apple has claimed the No. 1 spot in our #KantarBrandZ Most Valuable Global Brands ranking. See how they rose to the top: #Adweek https://t.co/WTXvao4vBQ

[Steve Silvers @stevesilvers]

Our #KantarBrandZ analysis shows that the most-valued brands do better than others in terms of stock-market performance, posting 93% growth for the BrandZ portfolio versus 69% for the S&P 500 #MediaPost https://t.co/GjINcWkiiT

[Steve Silvers @stevesilvers]

Our 2023 #KantarBrandZ ranking is dominated by the #tech industry, being led by #Apple, #Google, #Microsoft and #amazon #Adweek https://t.co/QSaCfjdSfW

[Steve Silvers @stevesilvers]

Our 2023 #KantarBrandZ ranking found that the top 100 most valuable brands had a combined value of $6.9 trillion this year, down 20% from last year’s overall index, but up 47% compared to 2019 #MorningBrew https://t.co/a82rz43IaQ

[Steve Silvers @stevesilvers]

The 100 companies in our 2023 #KantarBandZ ranking represent $6.9 trillion in brand value. Despite an aggregate decline of 20% YoY, brands have preserved longer-term growth trends and still have opportunities to increase their values #marketingdive https://t.co/wajvKYG9Dc

[Steve Silvers @stevesilvers]

The #KantarBrandZ Most Valuable Global Brands 2023 have been revealed! Explore how the world’s most valuable brands have faced challenges and opportunities to chart a path to future growth through differentiation, pricing, sustainability and more https://t.co/4uFhxHnjJX

[Steve Silvers @stevesilvers]

Congratulations to #Apple, the number one most valuable global brand of the year! Explore the 2023 #KantarBrandZ Global Top 100 ranking in this infographic. Read the global report to find out all the results: https://t.co/qtHFQI9q5P

[Steve Silvers @stevesilvers]

#Tech brands leads the pack in our 2023 #KantarBrandZ rankings, but food and beverage brands are some of the most resilient. See the top 10 most valuable global brands in this year's ranking: #adage https://t.co/2Ue28MPQ4U

[Steve Silvers @stevesilvers]

The old ways of tracking brand health weren't ideal. With today's advanced analytics, #AI and real-time access to brand equity metrics, you can be poised to lead your brand to sustainable growth and long-term success https://t.co/wiYgYk2woT