zeeal!

Brand designer & creative director
I help culture-driven brands look like what they actually are.
Lagos
📩[email protected]

[zeeal! @stevezeeal]

I'm Zeeal. Brand designer and creative director based in Lagos.
Here's what I actually do and why it matters 👇

[zeeal! @stevezeeal]

Another day to keep going ☀️

[zeeal! @stevezeeal]

From the jersey to the wristband to the billboard.

The FanZone logo system was designed to live everywhere the game does ⚽️✨

[zeeal! @stevezeeal]

From the jersey to the wristband to the billboard.

The FanZone logo system was designed to live everywhere the game does ⚽️✨

[zeeal! @stevezeeal]

Another day to keep going ☀️

[zeeal! @stevezeeal]

@Davidmhornsby Lg🚀

[zeeal! @stevezeeal]

Made with Figma Motion

It’s a nice designing and then adding motion all within a workspace, I hope the shape morphing update comes soon though…

[Figma @figma]

FIGMA MOTION IS HERE
FIGMA MOTION IS HERE
FIGMA MOTION IS HERE

Live from Config 2026

[zeeal! @stevezeeal]

FANZONE. The World Cup fan experience

[zeeal! @stevezeeal]

FANZONE. The World Cup fan experience

[zeeal! @stevezeeal]

Made with Figma Motion

It’s a nice designing and then adding motion all within a workspace, I hope the shape morphing update comes soon though…

[zeeal! @stevezeeal]

22+ image prompts.
Each one scene-specific, reference-matched, built from the world document. Flash scenes. Available light scenes. Staff in motion. The brand object on a chair, restaurant alive behind it.

Then generated with AI, as a creative direction tool, not a shortcut.

[zeeal! @stevezeeal]

This is the difference between a logo and a brand.
A logo is a mark.
A brand is a world.

You know it's finished when you can describe exactly what it smells like when you walk through the door.

KOMA, Brand Identity & Creative Direction

[zeeal! @stevezeeal]

The anti-AI layer was the most important part.

Not as prohibitions, But as positive descriptions of real imperfection: A water ring on the stone table.
A napkin placed asymmetrically.
A subject caught mid-blink, not mid-smile.
Weight distributed unevenly in a seated body.

[zeeal! @stevezeeal]

Nigerian food has always had culture, history, and depth.
The visual identity of most Nigerian food brands hasn't caught up.
Koma was built around one premise: what if it did.

[zeeal! @stevezeeal]

Before any mockup, I wrote a World Document.

Every physical property of the restaurant defined in exact language: wall texture, floor material, table shape, pendant light temperature, leather banquette patina, staff uniform down to the embroidery thread.

[zeeal! @stevezeeal]

Then I built the photography system.

Two lighting modes: available light for dining scenes, direct flash for staff and exterior.
Three focal lengths: 35mm for environment, 50mm for human behavior, macro for brand touchpoint details.

Every prompt had rules.

[zeeal! @stevezeeal]

Most brand identity work stops at the logo. For KOMA I kept going. Here's what comprehensive creative direction actually looks like 👇

[zeeal! @stevezeeal]

This is the difference between a logo and a brand.
A logo is a mark.
A brand is a world.

You know it's finished when you can describe exactly what it smells like when you walk through the door.

KOMA, Brand Identity & Creative Direction

[zeeal! @stevezeeal]

Most brand identity work stops at the logo. For KOMA I kept going. Here's what comprehensive creative direction actually looks like 👇

[zeeal! @stevezeeal]

22+ image prompts.
Each one scene-specific, reference-matched, built from the world document. Flash scenes. Available light scenes. Staff in motion. The brand object on a chair, restaurant alive behind it.

Then generated with AI, as a creative direction tool, not a shortcut.