Stijn Hendrikse

Software Engineer turned CMO and Author

[Stijn Hendrikse @stijnh1]

The Founder Has to Knock on the Door
https://t.co/PZnyikUS7P

[Stijn Hendrikse @stijnh1]

Founder getting to MVP? You Are Not Confirming. You Are Discovering. - Seed-stage founders run customer research to confirm what they already believe. The real job is to find the assumptions they did not know they were making.
https://t.co/NiLs3Odqaz

[Stijn Hendrikse @stijnh1]

The Last Moat in B2B SaaS: What Your Customers Tell You That AI Cannot - Every B2B Marketing team is reasoning on the same models. The only moat AI can't copy is what your customers said in the last sales call. A field guide on AI powered B2B Marketing.
https://t.co/Mw9njik0yC

[Stijn Hendrikse @stijnh1]

The Great Recalibration: B2B SaaS Performance, Metrics, and the Hybrid Mandate in 2025
https://t.co/6Jp4GdNrT2

[Stijn Hendrikse @stijnh1]

What Comes First Changes Everything. Why MVP, PMF, and T2D3 Demand a Different Marketing Question
https://t.co/HJT1hLgfdI

[Stijn Hendrikse @stijnh1]

Identity And Measurement In A Cookie World That Refuses To Die: The First-Party Signal Stack
https://t.co/QfPfKxkyPW

[Stijn Hendrikse @stijnh1]

Anchoring Remote Teams Across Time Zones: How to Create Syntropy When the Clock Works Against You
https://t.co/YcDwYxXhnS

[Stijn Hendrikse @stijnh1]

The Signal Lens: How Diversity Turns SaaS Marketing Teams into Clarity Engines
https://t.co/itiaJITq8c

[Stijn Hendrikse @stijnh1]

Spending $2 to Make $1: Why the SaaS Marketing Crisis Needed a Syntropy Revolution
https://t.co/LtqIj6KA7T

[Stijn Hendrikse @stijnh1]

The B2B SaaS CAC Reversal
https://t.co/GrF4Q32IsZ

[Stijn Hendrikse @stijnh1]

Forecasting Like a Weatherman - Transform your sales forecasting with actionable insights, focusing on accountability and improvement rather than perfection. Learn how to build a habit of honest and iterative forecasting.
https://t.co/vMyiLIYxQ1

[Stijn Hendrikse @stijnh1]

Paying People the Syntropy Way
https://t.co/D6e3dbFLjG

[Stijn Hendrikse @stijnh1]

When the Noise Pays and the Signal Whispers: The Innovator’s Dilemma Through a Syntropy Lens
https://t.co/76cQ6gHmMg

[Stijn Hendrikse @stijnh1]

How to Turn Your To-Do List Into a Signal Generator
https://t.co/XH1bqvz7uw

[Stijn Hendrikse @stijnh1]

Zero-Sum Game
https://t.co/GuxO809wlW

[Stijn Hendrikse @stijnh1]

The Syntropy Marketing Development Matrix: How to Evolve Your Role from Executor to Signal Creator
https://t.co/tgZOThK9dl

[Stijn Hendrikse @stijnh1]

How We Hire at Kalungi: Building the First Syntropy Agency for the AI Era
https://t.co/2KCEiklX0N

[Stijn Hendrikse @stijnh1]

The Strategic Impatience Tax: Why B2B SaaS CEOs Kill Growth Before It Can Grow
https://t.co/H7iQYwk3ue

[Stijn Hendrikse @stijnh1]

Creation Before Orchestration: Aligning Marketing Teams and Automation Efforts for an Impactful AI Rollout
https://t.co/DOSDjieqrY

[Stijn Hendrikse @stijnh1]

Publish or Be Forgotten: Why Every Knowledge Worker Must Ship Their Signal
https://t.co/MmoPxLcHNb