Hyundai Motor Group says it is “deliberately delaying” the timeline of its autonomous driving system, betting that a slower rollout focused on data collection and machine learning will let it overtake Tesla's FSD "within five years."
“We believe Atria AI could move faster if we pushed with everything we have. But we made a strategic decision to slow down. Rushing into mass production now risks delivering a middling Level 2++ system, far short of our real target.
Through 2027, we'll focus on bringing driving, parking and active-safety features to a high level of polish at the product level. 2028 will be devoted to gathering vast amounts of edge-case data to build a genuinely safe product. And 2029 is when we'll prepare for safety certification, not just in Korea but in North America and Europe as well.”