summary:
1) App name = your #1 ranking lever
App name + subtitle dominate ranking. Nothing else is close.
You are not a brand yet → prioritize keyword over brand.
2) Keyword strategy = portfolio bet
Astro App Store Optimization tool → validate (volume + difficulty)
Counterintuitive: → Go for high-volume competitive keywords, not easy low-volume ones.
4) Screenshots = conversion bottleneck
Users decide in 3–5 seconds.
First screenshot = strongest differentiator
Show real UI (not marketing fluff)
“Ugly but clear” can outperform “beautiful but vague”
Key tool: App Store Connect → built-in A/B testing
5) Reviews = flywheel, not vanity
Reviews impact:
- ranking
- conversion
- product roadmap
More reviews → higher rank → more installs → more reviews
High-leverage tactics:
Ask at “peak emotion” moment (after success event)
Reply to all reviews → converts 1★ → 5★
Add review CTA in support emails
6) ASO is delayed compounding
Timeline:
0–6 months = invisible
6–12 months: early traction
12–36 months: dominance
Don't quit before the algorithm compounds.