Puma just announced Jay-Z will be the President of Puma Basketball, assisting with brand direction and identifying athletes to sign.
“We're looking at basketball through the lens of culture,” Adam Petrick, Puma’s global director of brand & marketing, tells @ComplexSports.
Puma is officially back in the NBA — signing Marvin Bagley Jr to the brand’s first shoe deal in 20 years:
(Deal being imminent first from @JonKrawczynski & @MGRADS)
https://t.co/XgBeV8VbvD
📅 JUNE
9th: YEEZY 500 Super Moon Yellow
20th: adidas YUNG 1
20th: LEVI's x Jordan 4 'White' & 'Black'
21st (unconfirmed): Off-White x Nike Air Presto ‘White’
23rd: Travis Scott x Jordan 4
23rd: Off-White x Jordan 1 UNC Blue
30th: YEEZY 350 Butter
😷
Brands out here trying to ride the wave... people love the products cause they’re exclusive - releasing pair on pair kills the buzz of the entire line.
#Overkill https://t.co/Wws7skmS7R