Stonefield Marketing

Stonefield will create a marketing strategy tailored to your business, targeted at your audiences.

[Social Media Week @socialmediaweek]

Q: How did you decide the optimal length for @TheGlenrothes Halloween campaign?

A: We built a modular campaign, based on 45 second chapters. We deliberately designed it to slice up & test different clips w/ different segments. - @edringtoncomms

Results? See below 👇🏽 #SMWLDN

[hannah @hannahgladwin]

A lot of insight and focus of #influencermarketing at #SMWLDN today.
Some surprising (or not-so-surprising stats) from @TakumiHQ
@socialmediaweek.

Are you surprised by any of these stats??

[Heather Physioc / HP Conservation @HeatherPhysioc]

Complementary search teams and interdisciplinary search teams aren’t the same. Interdisciplinary teams bring unique knowledge and experiences to create new, cohesive, custom offerings – then it makes them repeatable and refinable as similar needs arise. #searchlove

[Stonefield Marketing @StonefieldUK]

If you have a physical location, you need Local SEO @greggifford. Make sure you check out the Local Search Ranking Factor report for all updates. #searchlove #seo #localseo

[Stonefield Marketing @StonefieldUK]

Do you ask your customers questions about your competitors? @thegurbs tells #searchlove to ask “What goes through your head when reviewing this (competitor) site”. Gain the insight, close the gap and improve your site.

[Stonefield Marketing @StonefieldUK]

Michael Corrigan takes us through his story of building a global e-commerce business of @TrtlPillow by being focused and being data driven. #DigitalDay19

[Deborah Hair @DeborahHair]

@OwenGawain from @JellyfishAgency explains how consumer engagement has changed.

What is your level of Digital Maturity?

#digitalday19

[The Marketing Society Scotland @marketingsocSCO]

Top tips from Sarah @LEGO_Group >

1. Believe in your storyline
2. Don’t lose your audience
3. Bring your stakeholders along
4. Don’t forget your purpose
5. Become obsessed with data
6. Don’t expect the same results globally
7. Celebrate the big & small successes #digitalday19

[Stonefield Marketing @StonefieldUK]

Today we are in Glasgow @MarketingSocSco #digitalday19

Off to a great start with @owengawain @JellyfishAgency talking about ‘Personalised Consumer Engagement’ - all marketers should understand how to react to the changing demands of consumers.

[Stonefield Marketing @StonefieldUK]

It look a #socialmedia campaign for Walkers to recycle crisp packets. Would be better if they were recyclable before 2025.
https://t.co/2ZFzhavNLS

[Stacey MacNaught @staceycav]

Working on a website that migrated to Shopify earlier this year. The problem? A consultant advised them to only bother redirecting the top 100 URLs on a site with 85% of sales coming from organic and THOUSANDS of well ranked products.

Bad advice that cost the client thousands.

[Stonefield Marketing @StonefieldUK]

@ppchero To bid on #brand or not? My view is the same as @ppchero - measure the impact of organic traffic. From my testing, organic traffic did not manage to pick up even 1/2 of the traffic which had a huge impact on revenue. #ppctips #googleads #keywords #PaidSearch

[Deborah Hair @DeborahHair]

'Great branding doesn't need to be explained' @DeborahMeaden #marketingtips @BBCDragonsDen

[Stonefield Marketing @StonefieldUK]

A lot or you voice and colour that gives you writing personality, comes on a rewrite explains @annhandley.

[ProCopywriters @procopywriters]

Great writing advice from @annhandley via @Grammarly
https://t.co/7Bzc9Ysfcc
#copywriting #amwriting

[Stonefield Marketing @StonefieldUK]

Really interesting to see the growth the internet & social media usage from 65/74 age group @ONS #digitalmarketing #socialmedia

[Lynden Consulting @LyndenConsult]

@ONS study shows internet use in 65-74 age group increased from 52% in 2011 to 80% in 2018. #olderpeople engaging on social media, using tablets, smartphones & investing in wearable tech. Looking forward to the mature #marketing summit today @TheMMAssoc #lovelaterlife

[Stonefield Marketing @StonefieldUK]

#mondaymotivation is from Cambridge Marketing College.

[Serbay Arda Ayzit @serbayarda]

This is how ⁦@TheOnion⁩ labs working with brands. Great framework for content agencies who create content for brands. #searchlove

[TelegraphSEO @TelegraphSEO]

Simple sense from @Marie_Haynes on good #SEO in 2018: it's making a website or business that people trust and recognise as an authority