Christopher Amadi

Brand, Product & Motion Designer | Fintech • E-commerce • Edtech ||

[Christopher Amadi @stopheramadi]

@iamjust_Rico Thank you so much Brotherly

[Christopher Amadi @stopheramadi]

To achieve the path triming effect, I had to patiently trace around the Nigeria Map, then used Figma Motion setting - path trim (start 100% - 0%)

#branding #stroke #motiongraphics #illustration #happyindependenceday

[Christopher Amadi @stopheramadi]

@hernameismmachi This is very realistic

[Christopher Amadi @stopheramadi]

The motion is intentional:
- Slow, progressive text & image reveal.
- Irregular map path trimming, to mirror the rigorous, non-linear, but progressive journey of stroke recovery - synonymous with Nigeria's journey to independence.

This makes today relatable for stroke survivors.

[Christopher Amadi @stopheramadi]

The rationale:

Inside the Nigeria map is a stroke survivor - in her garden, independent again.

On Independence Day, Nigeria remembers dependence. So does she.

She remembers when she was dependent on others for almost everything.

Continued Below 👇

[Christopher Amadi @stopheramadi]

Design and Motion all created in Figma.

[Christopher Amadi @stopheramadi]

This is similar to what UBA does with red. Every branch, you can see doors, same red. It is not decoration, it is memory.

Strong brands don't restrict their signature colors to website buttons, landing pages but also on physical assets - walls, doors and more.

[Christopher Amadi @stopheramadi]

Brand consistency is not just about posting everyday. It's more about being the same everywhere and everytime.

#Branding #illustration

[Christopher Amadi @stopheramadi]

@AMFAVOURED2 You're welcome 😊

[Christopher Amadi @stopheramadi]

@hernameismmachi 😂

[Christopher Amadi @stopheramadi]

I don't need to master every creative discipline. I just need to understand how to use them to strengthen my core skills.

Illustration remains a supporting skill that elevates both my static and motion work.

[Christopher Amadi @stopheramadi]

I illustrate for my branding, product, and motion designs, to control the structure of the image, work with a fully editable file, achieve the level of quality the project requires, and ensure my clients have full license to everything I deliver.

#motiondesigner #illustration

[Christopher Amadi @stopheramadi]

@hernameismmachi @FlowbyGoogle You're doing great Laura...Daalu

[Christopher Amadi @stopheramadi]

Founders ask me for logos and websites all the time. The honest answer: a logo or website is step two. Step one is the information behind it - who it's for, what it promises, what's actually being sold. Bring that, and the logo or website starts working before it's designed.

[Christopher Amadi @stopheramadi]

The screen says it in order: Define then Design.

Define means understanding first - the business, audience, competitor, the real problem. Then design has something to be right about.

Skip step one (Define) and you're not designing a brand or product. You're decorating a guess.

[Christopher Amadi @stopheramadi]

@hernameismmachi I can already see the AI creative authority you will command by Day 90.

Keep it up, Laura.

[Christopher Amadi @stopheramadi]

@hernameismmachi You're really doing a nice work Laura

[Christopher Amadi @stopheramadi]

@hernameismmachi Laura this is getting more interesting....Keep up 👏