ozsheela

I lost my original account and 900 followers due to an error in updating my account details.

[stranger @strangerous10]

BREAKING: KPMG Australia CEO Andrew Yates has resigned. Follows explosive Senate evidence revealed by @Deborah_ONeill of an internal whistleblower being suppressed after exposing KPMG Partners accessing secret Lendlease files to rig multi-million dollar tenders. #auspol

[MFWitches @MFWitches]

Woo hoo, witches.

Congratulations.

We now have a new and quite brilliant name, thanks to ARN CEO Michael Stephenson.

We’re now - get this - Brand Safety Consultants.

And as the aforementioned Brand Safety Consultants, we can now advise the true cost to ARN of signing Kyle and Jackie to those ridiculous 200 million dollars contracts (including a range of clauses which seem to have meant Kyle could do the fuck he liked while on air and there was nothing his employers could do about it), and thus incurring the wrath of us witches.

It was more than 26 million dollars.

Per year, that is.

TWENTY SIX MILLION DOLLARS:
“The controversy followed a massive advertiser boycott over ‘brand safety’ concerns while the duo was still on air, costing ARN $26m in lost revenue for the 2025 financial year. ‘During the year … metro radio revenues declined by $28m. $6m can be attributed to a tough advertising market, the remaining $22m is related to clients who had chosen not to advertise with ARN because of issues relating to brand safety’ CEO Michael Stephenson told shareholders on Thursday. This issue also impacted regional revenues. Regional revenues declined by $5.3m for the period with $4.4m coming predominantly from national advertisers who had chosen not to advertise with ARN again because of concerns with brand safety.”
https://t.co/6vcvaE6ab0

And that was just for ONE YEAR of our campaign, from the start of July 2024 till end June 2025. Who knows what we cost ‘em over the whole 21 months of #VileKyle, which ran from May 2024 till March 2026? By our estimates, it could’ve been well over fifty million dollars, since we know more advertisers departed in the second year than the first, and we know regional advertisers didn’t start fleeing till mid-2025 when our campaign extended fully into country areas.

Here’s the thing: that $26 million in lost revenue over one year was more than Kyle and Jackie’s pay-packets, which were $20 million for the same period. Plus that loss of revenue was made even more extreme since the show was unable to expand into Brisbane, Adelaide and Perth as planned, meaning ARN had to bear ongoing presenter and production costs in those capitals which were meant to disappear once K and J went national. So because of Kyle’s bastard refusal to change his behaviour and ARN’s refusal to negotiate with us (or him) till it was all far too damn late, our campaign bit so hard the entire company was in crisis.

And possibly, still is.

That’s what happen when you underestimate women, and witches.

If you ever think consumer boycott campaigns don’t work, witches, just look at those devastating numbers.

If you still think “just not listening” to media programs you don’t like has an effect on media executives’ behaviour and company profits, you’re fucking dreaming.

And if you think the show’s low ratings in Melbourne had anything much at all to do with Kyle and Jackie’s sudden departures, you’re dreaming even harder.

It was us.

Us witches.

ARN Media admitted it today.

It was their Brand Safety Consultants, who advised advertisers to get themselves away from Kyle’s filth, and who like clockwork showed up to tell advertisers what the filth was so they could make the right decisions on ad spends. And who refused to give up even when the going got hard, and tiring, and relentless.

We did it, witches.

WE did, collectively.

And we’re so damn proud of this incredible collective of women (and men) we could fucking burst.

One more thing we want to say for today, witches. We’re very close to announcing our new campaign, and it’s a fucking doozy. You’re gonna love it. And you’re gonna want to get involved. So please stay on board, and please keep supporting us as we keep making a difference to Australian media discourse and behaviour.

Stay tuned, and stay with the witches … uh … that is, the Brand Safety Consultants.

We’ll wear our new name with pleasure, and hope all you broom-havers will do the same.

1/2

[Julia Miller @JuliaMi07559185]

So a migrant from Nigeria won the Stawell Gift. He's a fourth year medical student who can play the saxophone, piano & bass guitar. Sounds like a great asset to Australian society. What a terrific young man. Fabulous! Congratulations Olufemi Komolafe! Howzat Pauline Hanson?

[MrSisterHoges Nurses Care 🫂 @MrSrHoges]

@abcnews The government is facing the most incompetent media in Australias history; It is good for nothing;
It lies
It distorts
It fails to report facts
It only tells one side of a story &
Like teaching a dog to talk, it is a waste of time & it just irritates the dog; and us.

[Senior Lieutenant Zandi Sussex @ZandiSussex]

I finally found the answer to this puzzle. Let this be a warning to all. 🤔

[Kenny Devine @TheKennyDevine]

Oh good, they've learned something from the loss 👀

[Adam Schwarz @AdamJSchwarz]

Australian PM Anthony Albanese after defeating Trump imitator Peter Dutton:

"We do not need to beg or borrow or copy from anywhere else. We do not seek our inspiration overseas. We find it right here in our values and in our people."

[Anonymous @YourAnonCentral]

Congratulations Australia! The people have crushed the fascists. The Labor party’s PM Anthony Albanese has secured a second term in office in an election wipeout.

The push back against the Trump / Putin aligned global regressive movement continues strong.

[💧joan kunze @madameshawshank]

@MFWitches The grotesquerie was well aware #Dutton was utterly unfit to be Prime Minister. Nevertheless it did all it could to try & get him into Kirribilli House

Murdoch saw #Trump as « utterly unfit to » to be President. Nevertheless he endorsed him

#media
#auspol
#MurdochGutterMedia

[MFWitches @MFWitches]

How the fuck do we live in a country where media organisations which have all spent the past 3 years sucking up to Dutton as if their lives depended on it are coming out today to claim they always knew he was hopeless and would fucking lose?

The media in this country is COOKED.

#NewsCorpse

[Jennifer Barnard @jjbd]

@MFWitches I couldn’t love this post more!! Australians have spoken. We will not be dictated to by misogynistic, bigoted and racist old white men. Australia was determined not to elect Temu Trump.

[Colin Richardson @RichoColin]

@MFWitches MFWitches didn’t mince words — and neither did the electorate

The legacy press and political gatekeepers assumed they could still manufacture consent
Instead, they manufactured rage, resistance, and a reckoning

And this time?
The public brought the receipts and the ballot box.

[MFWitches @MFWitches]

For many decades now, conservative political men and media companies have worked in concert to parachute a white guy who’ll do their bidding and is also breathing and seems to be facing the right way into the Prime Ministership.

They see (or saw) in Peter Dutton a man like themselves. They see (or saw) few or no glaring flaws in him. And as they also surround themselves with other same-same white men as advisors, senior employees and mates, they’ve never seen any big problem with the criteria they used to choose Pete as their man for the top job. In fact, they all thought they could successfully sell Dutton to Australians simply because like them he’s straight, white, wealthy and (most importantly) in full possession of a Y-chromosome.

The huge flaw in this age-old strategy is that most Aussies are no longer as stupid as those holding power want to believe. The world’s a different place to the one these men grew up in: the one where the mainstream media was really the only place people could get decent political information; where black and brown and gay people mostly knew their place; and where women were either rendered irrelevant or beaten into submission.

And because of that crucial miscalculation, these shitwankers conspired to this time choose a man who never had any real hope of winning. Since huge numbers of Australians knew that this time, they were being sold an absolute cunt.

Most of us have always known Peter Dutton has as much charisma as a tube of toothpaste and as much charm as a bucket of spew, is as erudite as the average pot plant and as engaging as a mouldy pie, and furthermore has as much appeal to the average woman as a protracted bout of vaginal thrush.

A man worth tens of millions of dollars yet “forgets” about properties and multi-million dollar trusts he owns can’t sell anything to younger people who wonder how they’ll ever buy their first home. A man condemning millions to higher supermarket prices and paying for ludicrously expensive and unnecessary nuclear reactors can’t win people over with a few paltry cents off at the petrol pump. A man who idolises the rapist in the White House will never get most women to warm to him. And a man who won’t even live in the home provided for him in Canberra yet insists the plebs mustn’t work from their homes is clearly, to anyone with a working intellect, an absolute piece of shit.

This is how the mainstream media has destroyed their own industry as well as the political parties they’re intertwined with. They’ve tried too hard and for too long to force people who aren’t like them into doing what they demand, and are now failing miserably because they’ve totally lost the trust and goodwill they once took for granted.

They’ve destroyed their own golden goose. They leaned so far into winning power and profit at any cost they forgot that in this internet age, people can and will choose not to do their bidding. They could have helped create a world where the rich still had plenty but the plebs also had comfortable and meaningful lives, but they were far too greedy, stupid and self-absorbed to allow that to transpire.

This is as true for men like Kyle Sandilands and his disgusting bosses as it is for the rest of the legacy media. All of them bombard us with gaslighting nonsense and glaring abuse and contempt, then think they can also tell us how to vote. Yet never before has the phrase “tell ‘em they’re dreaming” been more true.

Both conservative politicians and the mainstream media will hopefully continue to pay the price for their dog-whistling misogyny, racism and all other kinds of bastardry in coming years and decades. The rest of us can’t fucking wait to watch it play out.

What’s more, we’ll continue to try to ensure their demise sticks by continuing to call out their hatred and bullying and lies, and by continuing to ask advertisers to refuse to fund it.

If you also wish for this outcome, let’s fucking go.

#ToYourBrooms

[MFWitches @MFWitches]

So we just want to say this for those who don’t know: Women. Hate. Peter Dutton.

We just detest him. We can tell he hates us with a passion. We can tell he’s insincere and putting on an act.

Sure, a few boy-suck women voted for him but history will show that the vast majority of women just find him a creepy, nasty, misogynist fucking prick.

The end.

[Jason Clare MP @JasonClareMP]

I’m a public school kid and proud of it.

I was the first in my family to finish high school, the first to even finish year 10.

I know the power of education to change lives. It changed mine.

It’s why the agreements we have struck with every state and territory to fix the funding of our schools is so important.

And tie that funding to real reform.

Giving every child the best possible start in life.

[Zoe Daniel (she/her) @zdaniel]

Peter Dutton has done a preference deal with One Nation. If you didn’t know, that’s the point—they’re hoping you won’t notice. This is what the Liberal Party has become. In Goldstein, we say no to fear and division. #VoteIndependent #Goldstein #Auspol

[Senator Murray Watt @MurrayWatt]

Ali France is such a fighter - and it’s about time Dickson residents had someone in their corner. Go Ali!

[Helen - Too old to put up with BS. @HelenArtacho]

@adamnicotera Dutton was scared off by THREE PROTESTERS. Think about that.😳😳😳😳