StoryBound

StoryBound Communications is a full-service agency spanning PR, #social, #contentmktg, #branding & #design. Tweets from founder @Daviderik | [email protected]

[The Warren Center for Network & Data Sciences @WarrenCntrPenn]

"Analytics has become an ingrained part of our sports and culture with new emerging applications coming out every day. We are only now just scratching the surface of what’s possible," writes @WarrenCntrPenn affiliate @ebradlow in a @GBKCollective blog post https://t.co/vlJjTojdGZ

[Forbes CMO Network @ForbesCMO]

5 Marketing Skills You Should Be Developing https://t.co/yGWV6kVjv5

[GBK Collective @GBKCollective]

GBK President @KorstJ in @martechismktg, “When the right data are collected in the right way, brands can not only build trust, but also improve CLV, brand equity and loyalty over time by delivering more personalized and relevant experiences.” https://t.co/QJLKVNJvl4 #data #brand

[GBK Collective @GBKCollective]

Basketball’s Greatest Scorer Doesn’t Have a Go-To Move via @robertfoconnell, with input by GBK Co-Founder @ebradlow in @WSJ. “He had to get better in his efficiency. The way he did that was by shot selection, by getting better at finishing at the rim.” https://t.co/yQcFu0MFN2

[GBK Collective @GBKCollective]

“I've always taken exception to the phrase ‘data driven’, because it assumes that data is always correct, and whatever the data says that's what you should do.” - @Wharton Dean @erikahjames Read on to learn more: https://t.co/6GL029PmSI #data #anaytics

[GBK Collective @GBKCollective]

How Businesses Can Use Data to Optimize Marketing Strategy. Good read by @johnhall in @Inc. https://t.co/gCzV9KdJP2 #data #marketingstrategy

[StoryBound @StoryBoundPR]

Great read by @KorstJ and @KimWhitler
in @HarvardBiz on the role marketing plays inside tech companies (as compared to CPG or retail firms) and what leaders can do to pivot & build their brand & product strategy from the outside-in. #marketing #brand

[Harvard Business Review @HarvardBiz]

Three steps tech companies can take to develop products customers actually want:
1. Get marketing more involved in shaping future products and innovation.
2. Lead with an "outside-in" perspective.
3. Focus on your target customers, not all customers.
https://t.co/YatfbdzSFO

[StoryBound @StoryBoundPR]

“In a CPG or retail firm, marketing is intimately involved in shaping future products... Why doesn’t #marketing play the same role at tech companies?” Eye-opening @Forbes column by @KimWhitler w/ @KorstJ on why developing products in a vacuum never works https://t.co/yFaS50AHEa

[David Henderson @Daviderik]

Is Marketing Talent Wasted In Tech? https://t.co/QOyWckxfny Illuminating column by @KimWhitler with @KorstJ in @Forbes discussing why product the missing “P” in #marketing at #tech companies. #productstrategy

[David Henderson @Daviderik]

How Automation Will Change Work, Purpose, and Meaning? https://t.co/WFOS71wCRs Interesting read. #AI #automation

[StoryBound @StoryBoundPR]

Sheryl Sandberg says these 9 words are the best career advice she ever got @jeff_haden https://t.co/LV3SLPBNl1 via @Inc

[Inc. @Inc]

There are no overnight sensations. @MollStLouis https://t.co/94Xgr9Ae1r

[UTR Sports @UTR_Sports_]

"I'm excited from the pro standpoint but really excited from the club player - from that point, I think it (UTR) is going to revolutionize how we play the game.” @Martina

Watch more on @TennisChannel 📺💻📲🎾
#UnifyingTennis https://t.co/ia0kPuCLEs

[StoryBound @StoryBoundPR]

Here’s What You Need to Know About Marketing Automation. https://t.co/6wyal6igmD It's all about the customer experience. Great story by @MollStLouis with insights from @ThomGruhler #AI #marketing #CX @FjuriGroup

[Kerry Flynn 🐶 @kerrymflynn]

“Human moderators will look at every single video that is part of its Google Preferred program, i.e., the high-end video ad units that it offers up to brands.” https://t.co/t7dYONc8uk via @JasonAbbruzzese

[Inc. @Inc]

Grab your headphones. Here are 6 smart business podcasts you should be listening to.

[Fast Company @FastCompany]

The @nytimes takes on sexual harassment in a new ad for the 75th #GoldenGlobes https://t.co/VqRN1u7PaF

[Fast Company @FastCompany]

The #CES2018 lineup might be sexist, but it won't be boring. https://t.co/0Od5cCgxGm

[Fast Company @FastCompany]

People who manage to get a lot accomplished each day aren't superhuman; they've just mastered a few simple habits. https://t.co/dU9v5CB4jk

[Josh Decker @jdbt]

Quick peek of the @Tagboard at the #SugarBowl!! #CFBplayoffs 🙌