StoryPath Communications helps nonprofits and small businesses tell their story through strategic communications. We love strategy and value connections.
When time and resources are limited, content decisions matter.
This article explores emerging content marketing trends and offers insight on where to focus as you plan your content strategy in the months ahead.
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Is it time to outsource your social media? If you're struggling to keep up with posting consistently, the answer is probably yes.
Find out more about what to consider with outsourcing social media for your small business or small nonprofit.
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Is your website content feeling a little blah? Are you driving traffic to your website but not converting them to customers?
If refreshing your website content is part of your 2026 marketing goals, keep these things in mind.
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This article has some fantastic insights for small business owners. Which tip resonates the most with you and your business this year?
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These three things are CRITICAL for every small business and small nonprofit. But honestly? A lot of people skip the foundational elements and then end up struggling with their marketing because they don't have the right foundation.
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Word of mouth marketing is so powerful for small businesses and nonprofits. And it's not something that just happens without effort — it should be part of your overall marketing strategy.
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It's officially Christmas week!
Our offices are closed this week and next to give our team time to enjoy the holidays with family and friends. We're also resting and recharging a bit because we have big things coming in 2026!
This is an important read for every small business owner! Sometimes, you are the one standing in the way of progress. Learning to recognize that and then get out of your own way is powerful.
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We get it. Search engine optimization (SEO) can sound a bit intimidating for small businesses, but there are some simple steps you can take to improve your SEO.
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Feeling uninspired, frustrated, or overwhelmed with your marketing efforts? That can happen if you're not clear about your audience or your message.
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One of our top tips for small business owners on social media? Be yourself.
Get more tips on creating engaging content on social media in this blog.
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When you give yourself permission to be YOU on social media, the magic starts to happen. Stop chasing trends and stop overthinking it.
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We 💚 referrals. If you know a small business or small nonprofit who needs help with putting a clear, consistent message out into the world, we'd love to chat with them.
https://t.co/imlIN1p0ly
Yes! Know your audience and what matters to them, then deliver on that as only you can.
We're firm believers in an abundance mindset here at StoryPath Communications. Put your energy into serving your customers, not watching your competitors.
Email marketing is one of the most overlooked marketing channels for small businesses. When done well, it's a great way to connect with clients and potential clients.
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We're working on some exciting stuff behind the scenes at StoryPath! Want to be the first to know when we officially announce it? Join our email list now.
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